Wayfair Revenue and Usage Statistics (2024)

David Curry

Updated: May 21, 2024

From 2002 to 2011, Ninaj Shah and Steve Conine launched over 200 niche online stores, such as cookware.com, luggage.com and strollers.com, under the CSN Stores business.

At the time, this was a smart way of doing business. Internet users in the 2000s gravitated towards websites that were named after the specific product they were looking for, and they tended to perform better in search rankings.

But, as we entered the 2010s, things started to change. Amazon had shifted from selling books and buying single product websites to the “Everything store”, like an online Walmart. CSN Stores followed suit in 2011, launching Wayfair.

Wayfair is the amalgamation of all of the stores launched by Shah and Conine in the first decade of the company’s existence.

It did not, and still does not, manufacture its own products. Instead, it offers placement on their website and app to over 11,000 suppliers, which have uploaded over 14 million items to the platform.

By 2014, the move to a single platform had paid off, with Wayfair becoming the largest online-only home furniture retailer in the United States. It was responsible for about 1.5% of all e-commerce sales in the country.

One of the ways Wayfair became the number one home furniture seller is through “Way Day”, which similar to Amazon Prime Day and Alibaba’s Singles Day is an event where thousands of items are put on sale, sometimes at extreme discounts.

Wayfair, like most online retailers, saw a huge boom in revenues during the pandemic. It has struggled to maintain the same revenue and volume of orders since.

We have collected data and statistics on Wayfair. Read on below to find out more.

Wayfair Key Statistics

  • Wayfair generated $12 billion revenue in 2023, a decline of 1.6% and the third year of annual decline
  • The US was responsible for $10.4 billion of that revenue
  • Wayfair posted a net loss in 2023 of $738 million
  • Wayfair had 21.8 million active buyers in 2023, a large drop on the 31.1 million active buyers in 2021
  • 41 million orders were made on Wayfair in 2023

Wayfair Overview

TitleTitle 2
Launch dateAugust 2002
HQBoston, Massachusetts
PeopleNiraj Shah (CEO, co-founder), Steve Conine (co-founder)
Business typePublic (NYSE: W)
IndustryShopping

Wayfair Revenue

Wayfair has had three years of annual revenue decline. It reported $12 billion revenue in 2023.

Wayfair quarterly revenue 2014 to 2023 ($mm)

Wayfair annual revenue 2012 to 2023 ($bn)

YearRevenue ($bn)
20120.6
20130.9
20141.3
20152.2
20163.3
20174.7
20186.7
20199.1
202014.1
202113.7
202212.2
202312

Source: Company data

Wayfair Profit

Wayfair posted its first profitable year in 2020, but has been in negatives since, reporting $738 million loss in 2023.

Wayfair annual net income 2012 to 2023 ($mm)

YearNet income/loss ($mm)
2012-33
2013-41
2014-150
2015-77
2016-194
2017-245
2018-504
2019-985
2020185
2021-131
2022-1331
2023-738

Source: Company data

Wayfair Users

Wayfair’s active users have been in steady decline since early 2021, with 21.8 million actives in 2023.

Wayfair quarterly active buyers 2017 to 2023 (mm)

Wayfair annual active buyers 2017 to 2023 (mm)

YearUsers (mm)
20179.5
201812.8
201917.8
202026
202131.1
202224
202321.8

Note: Values are taken in Q2 of each respective year. Source: Company data

Wayfair Orders Delivered

Wayfair annual orders increased in 2023 by one million. Order volume peaked, like most Wayfair metrics, in 2020 with 61 million orders.

Wayfair annual orders delivered 2013 to 2023 (mm)

YearOrder volume (mm)
20133.3
20145.2
20159.1
201614
201719.4
201828
201937.6
202061
202151
202240
202341

Source: Company data

Wayfair Average Order Value

Wayfair’s average order value was $292 in 2023, a slight drop from the $305 in 2022.

Wayfair annual average order value 2014 to 2023 ($)

YearAverage order value ($)
2014204
2015222
2016203
2017229
2018227
2019226
2020223
2021269
2022305
2023292

Source: Company data

Wayfair US E-Commerce Market Share vs Competitors

Wayfair is responsible for about 1.5% of e-commerce sales in the United States, making it the tenth largest e-commerce retailer in the country.

Wayfair FAQ

How many Wayfair users purchase through the app?

56.7% of Wayfair orders are completed through the app

How many new items does Wayfair add a month?

Wayfair adds about 100 new items on its website each month

How many monthly visits does the Wayfair.com website receive?

In February 2021, Wayfair.com received 91.8 million views. Wayfair.co.uk received 15.6 million and Wayfair.ca 11.5 million

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