ASOS Revenue and Usage Statistics (2022)

David Curry

Updated: May 4, 2022

Originally an online marketplace for things seen on television, hence the name ‘AsSeenOnScreen’, ASOS transitioned in the mid-2000s to an online retailer selling all types of apparel. It was one of several online-only retailers to launch in the 2000s, which aimed to reduce costs by not having any physical presence.

In 2010, ASOS expanded outside of the UK to several European markets. It also launched Marketplace, which has grown into one of the largest streetwear and vintage marketplaces in the UK.

Even with the European and North American expansion, 42 percent of ASOS sales in 2021 came from the UK. It is one of the ten largest clothing retailers in the country, and has expanded rapidly following the acquisition of Arcadia Group, which owned the Topman, Topshop and Miss Selfridges brands.

ASOS has went through many different stages of online fashion marketing. In the early 2010s, ASOS said that 10 percent of its sales could be directly attributed to email marketing, this has switched to social platforms in the mid-2010s, with ASOS investing heavily into Instagram and TikTok.

Most of the company’s sales are now done through the app, and it was one of the first major retailers in the UK to offer buy now, pay later services for customers.

We have collected data and statistics on ASOS. Read on below to find out more.

ASOS key statistics

  • ASOS generated £3.91 billion revenue in 2021, a 19% increase year-on-year
  • It posted £190 million operating profit, beating 2020 figures
  • 26 million are active buyers on ASOS, the majority are based in the UK
  • In 2021, 95.2 million orders were placed on ASOS

ASOS overview

Launch date June 2000
HQ London, UK
People Nick Beighton (CEO), Ian Dyson (chairman), Anders Holch Povlsen (stakeholder)
Business type Public (LSE: ASC)
Industry Shopping

ASOS revenue

ASOS generated £3.91 billion revenue in 2021, a 19% increase on 2020.

Year Revenue
2012 £552 million
2013 £769 million
2014 £970 million
2015 £1.14 billion
2016 £1.44 billion
2017 £1.92 billion
2018 £2.41 billion
2019 £2.73 billion
2020 £3.26 billion
2021 £3.91 billion

ASOS profit

ASOS has been profitable every year since 2016 and apart from a dip in 2019 due to IT warehouse issues, it has climbed each year.

Year Profit
2016 £63 million
2017 £79.6 million
2018 £101.9 million
2019 £35.1 million
2020 £151.1 million
2021 £190.1 million

Note: This covers operating profit / loss 

Source: Company data

ASOS users

Over 25 million people are active users of ASOS, about 40% of which are based in the UK.

Year Users
2016 12.4 million
2017 15.4 million
2018 18.4 million
2019 20.3 million
2020 23.4 million
2021 26.4 million

Source: Company data

ASOS orders

95.2 million items were ordered on ASOS in 2021, an 18% increase year-on-year.

Year Orders
2016 38.1 million
2017 49.6 million
2018 63.2 million
2019 72.3 million
2020 80.2 million
2021 95.2 million

Source: Company data

ASOS average basket value

ASOS changed the methodology in regards to average basket value in 2021, which is the reason for the plunge to almost half the 2020 value.

Year Average basket value
2016 £70.82
2017 £72.24
2018 £73
2019 £71.29
2020 £71.92
2021 £39.75

Source: Company data

ASOS brands

ASOS has changed the way it conducts business on its platform in the past five years, by acquiring more high street retailers and launching its own brands.

Year Users
2016 750
2017 850
2018 1,000
2019 950
2020 730
2021 850

Source: Company data


What percentage of users access ASOS via the app?

In 2021, 83.2% of ASOS buyers access through the mobile app

What percentage of ASOS sales are from UK?

In 2021, 42% of ASOS revenue came from the UK

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