ASOS Revenue and Usage Statistics (2022)

David Curry

Updated: September 15, 2022

Originally an online marketplace for things seen on television, hence the name ‘AsSeenOnScreen’, ASOS transitioned in the mid-2000s to an online retailer selling all types of apparel. It was one of several online-only retailers to launch in the 2000s, which aimed to reduce costs by not having any physical presence.

In 2010, ASOS expanded outside of the UK to several European markets. It also launched Marketplace, which has grown into one of the largest streetwear and vintage marketplaces in the UK.

Even with the European and North American expansion, 42 percent of ASOS sales in 2021 came from the UK. It is one of the ten largest clothing retailers in the country, and has expanded rapidly following the acquisition of Arcadia Group, which owned the Topman, Topshop and Miss Selfridges brands.

ASOS has went through many different stages of online fashion marketing. In the early 2010s, ASOS said that 10 percent of its sales could be directly attributed to email marketing, this has switched to social platforms in the mid-2010s, with ASOS investing heavily into Instagram and TikTok.

Most of the company’s sales are now done through the app, and it was one of the first major retailers in the UK to offer buy now, pay later services for customers.

We have collected data and statistics on ASOS. Read on below to find out more.

ASOS key statistics

  • ASOS generated £3.91 billion revenue in 2021, a 19% increase year-on-year
  • It posted £190 million operating profit, beating 2020 figures
  • 26 million are active buyers on ASOS, the majority are based in the UK
  • In 2021, 95.2 million orders were placed on ASOS

ASOS overview

TitleTitle 2
Launch dateJune 2000
HQLondon, UK
PeopleNick Beighton (CEO), Ian Dyson (chairman), Anders Holch Povlsen (stakeholder)
Business typePublic (LSE: ASC)
IndustryShopping

 

ASOS revenue

ASOS generated £3.91 billion revenue in 2021, a 19% increase on 2020.

ASOS annual revenue 2012 to 2021 (£bn)

YearRevenue (£bn)
20120.55
20130.76
20140.97
20151.14
20161.44
20171.92
20182.41
20192.73
20203.26
20213.91

Source: Company data

ASOS profit

ASOS has been profitable every year since 2016 and apart from a dip in 2019 due to IT warehouse issues, it has climbed each year.

ASOS annual operating income 2016 to 2021 (£mm)

YearOperating income/loss (£mm)
201663
201779.6
2018101.9
201935.1
2020151.1
2021190.1

Source: Company data

ASOS users

Over 25 million people are active users of ASOS, about 40% of which are based in the UK.

ASOS annual users 2016 to 2021 (mm)

YearUsers (mm)
201612.4
201715.4
201818.4
201920.3
202023.4
202126.4

Source: Company data

ASOS orders

95.2 million items were ordered on ASOS in 2021, an 18% increase year-on-year.

ASOS annual orders delivered 2016 to 2021 (mm)

YearOrders (mm)
201638.1
201749.6
201863.2
201972.3
202080.2
202195.2

Source: Company data

ASOS average basket value

ASOS changed the methodology in regards to average basket value in 2021, which is the reason for the plunge to almost half the 2020 value.

ASOS annual average basket value (£)

YearAverage basket value (£)
201670.82
201772.24
201873
201971.29
202071.92
202139.75

Source: Company data

ASOS brands

ASOS has changed the way it conducts business on its platform in the past five years, by acquiring more high street retailers and launching its own brands.

ASOS brands on platform 2016 to 2021

YearBrands
2016750
2017850
20181,000
2019950
2020730
2021850

Source: Company data

ASOS FAQ

What percentage of users access ASOS via the app?

In 2021, 83.2% of ASOS buyers access through the mobile app

What percentage of ASOS sales are from UK?

In 2021, 42% of ASOS revenue came from the UK

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