Shopee Revenue and Usage Statistics (2024)

David Curry

Updated: January 8, 2024

Ecommerce marketplace app Shopee started life out as a customer-to-customer marketplace, in the same vein as eBay, but over the past few years has remodelled itself as a b2c marketplace.

That switch to a b2c hybrid model has netted Shopee a lot of customers, especially in the Southeast Asia region where it is the most popular ecommerce platform by some margin. It also offers services in East Asia and Latin America.

Shopee has managed to surpass Amazon and other ecommerce marketplaces in this region due to its low fees for buyers and sellers, alongside the gamification of its app with discounts and other vouchers as prizes.

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Sea Limited, the group behind Shopee, has also used Shopee’s prominence in the region to push into food delivery and mobile payments.

In 2022, Shopee pulled back from several countries in an effort to cut costs. Its ended operations in Europe with the closure of its facility in Poland, and backed out of several countries in Latin America.

We have collected data and statistics on Shopee. Read on below to find out more.

Shopee Key Statistics

Shopee generated $7.46 billion revenue in 2022, a 63% increase on the previous year
Gross merchandise volume reached $73.5 billion in 2022
Shopee had 375 million users in 2022, its largest single market was Indonesia with 103 million users
Shopee’s app was downloaded 215 million times in 2022

Retail App Report 2024

Want to learn more about the retail app industry? In our Retail App report, we cover financials, market share, usage, downloads and demographics, with regional and country level breakdowns.

Shopee Overview

Title	Title 2
Launch date	February 2015
HQ	Queenstown, Singapore
People	Forrest Li (founder, Sea Limited), Chris Feng (CEO)
Business type	Public (NYSE: SE)
Owner	Sea Limited
Industry	E-commerce

Shopee Revenue

Shopee made $7.46 billion last year, the majority of which came from the Southeast Asia region.

Shopee annual revenue 2019 to 2022 ($bn)

Year	Revenue ($bn)
2018	0.27
2019	0.82
2020	1.77
2021	4.56
2022	7.46

Shopee GMV

Shopee increased its gross merchandise volume by 17.5% in 2022 to $73.5 billion.

Shopee annual GMV 2019 to 2022 ($bn)

Year	GMV ($bn)
2018	10.3
2019	17.6
2020	35.4
2021	62.5
2022	73.5

Shopee Orders

Shopee had 7.6 billion orders in 2022, a 22.5% increase on the previous year.

Shopee annual orders 2018 to 2022 (bn)

Year	Orders (bn)
2018	0.7
2019	1.4
2020	3.2
2021	6.2
2022	7.6

Shopee Users

Shopee had 375 million users in 2022, making it one of the most popular ecommerce apps worldwide.

Shopee annual users 2017 to 2022 (mm)

Year	Users (mm)
2017	90
2018	150
2019	200
2020	280
2021	340
2022	375

Shopee Users by Country

About 60% of Shopee users are based in Southeast Asia, with over 100 million users in Indonesia.

Shopee users by country 2022 (mm)

Country	Users (mm)
Indonesia	103
Brazil	63
Vietnam	38
Thailand	29
Philippines	27
Taiwan	13
Malaysia	11
Mexico	8
Singapore	2.2

Shopee Downloads

Shopee was the most downloaded shopping app in 2022, with 215 million downloads.

Shopee annual downloads 2017 to 2022 (mm)

Year	Downloads (mm)
2017	40.5
2018	75.3
2019	107
2020	141
2021	197
2022	215