This section is dedicated to the affiliate networks that support the CPL (Cost Per Lead) commission type. In affiliate marketing leads are the next most valuable goal for advertisers to acquire to be able to convert them into paying clients afterwords.
Top CPL Affiliate Networks
Essentially lead capturing comes down to collecting information about mobile or desktop users who are playing / willing / considering to acquire a product or service and as a first step they provide some personal details.
CPL affiliate formula
Source: The Online Advertising Guide.com
The best CPL affiliate networks
CPL affiliate networks are advertising platforms where advertisers pay affiliates for generating leads, rather than clicks or installs. A “lead” typically means a user who completes a desired action, such as filling out a form, signing up for a newsletter, registering for a free trial, or requesting a quote.
CPL affiliate networks benefit both advertisers and publishers by offering a balance between performance and quality. Advertisers get higher-quality prospects than with CPC, without paying the high fees of full conversions (as in CPA). Publishers, in turn, can earn commissions for driving meaningful engagement without requiring a sale.
We’ve listed the best CPL affiliate networks below.
1. CrakRevenue
CrakRevenue is a leading CPL affiliate network. It specializes in monetising web traffic across various verticals, including adult entertainment, dating, cam sites, OnlyFans models, gaming, and health.
CrakRevenue has built a reputation for offering high-converting offers and innovative tools to help affiliates maximize their earnings. Affiliates also benefit from flexible commission models, including pay-per-sale (PPS) and pay-per-lead (PPL).
Overview
CrakRevenue is a leading CPL affiliate network founded in 2006 by Nicolas Chrétien and his associates. Based in Quebec City, Canada, the company was established by a group of friends and roommates who discovered their aptitude for building and promoting websites.
Under the leadership of Chrétien, CrakRevenue has grown into a significant player in the affiliate marketing industry, offering a wide range of high-converting offers and innovative tools to help affiliates maximize their earnings.
Services
CrakRevenue provides its customers with the following services:
- CPL and RevShare models
- Monthly payouts from $100
- Real-time stats and affiliate support
2. 22Bet Partners
22Bet Partners is the official affiliate program for 22Bet. The program enables affiliates to earn commissions by referring players to the platform, which offers a wide range of sports betting markets, casino games, and live dealer options.
22Bet Partners supports sub-affiliate commissions, offering an additional 5% for newly referred affiliates. With its global reach and multilingual support, the program caters to a diverse affiliate base aiming to monetise CPL traffic in the iGaming sector.Â
Overview
The affiliate program was launched in 2017 and is operated by TechSolutions Group N.V., a company registered in Curaçao.
Affiliates benefit from flexible commission structures, timely payments, and comprehensive affiliate tools. The program is recognised for its high player retention, which is attributed to its diverse betting markets, live casino games, and enticing promotions.
Services
22Bet Partners provides its customers with the following services:
- Up to 50% RevShare and CPL deals
- Monthly payouts via crypto
- Real-time stats and promotional tools
3. Traffic Light
Traffic Light is a global CPL affiliate network that’s known for its wide range of high-converting offers across health and wellness, whitehat products, and sweepstakes.
The platform offers real-time tracking through its proprietary system and is recognised for its flexible and fast payouts, with no minimum threshold. Affiliates can also receive payments via WebMoney, USDT, Capitalist, Qiwi, YooMoney, and bank transfers.
Overview
Traffic Light is a global CPL affiliate network that was founded in 2014 by a team of talented individuals.Â
It offers over 2,500 active offers across various verticals, including health and wellness, whitehat goods, and sweepstakes, spanning more than 90 countries.
Services
Traffic Light provides its customers with the following services:
- Over 2,500 global CPL offers in nutra, whitehat, and sweepstakes
- Daily payouts with no minimum
- Multiple payment methods
4. Ace Partners
Ace Partners is a trusted iGaming affiliate network. Backed by a team with over a decade of experience in affiliate marketing, it provides affiliates with a comprehensive ecosystem to maximize earnings.
The network supports multiple commission models, including CPA, CPL, and RevShare, and offers weekly payouts through several key payment methods. Affiliates benefit from exclusive high-converting products, free mobile apps, and dedicated support to optimize their campaigns.
Overview
Ace Partners launched in 2022. The network offers more than 1,500 gambling and betting offers in over 90 countries, providing affiliates with a diverse range of opportunities.
The team has over a decade of experience and can offer guidance to adjust your CPL and RevShare campaigns as needed.
Services
Ace Partners provides its customers with the following services:
- CPA, CPL, and RevShare models
- Weekly payouts and affiliate support
- Over 1,500 global iGaming offers
5. ClickDealer
ClickDealer is a high-performing CPL affiliate network that provides publishers with access to thousands of offers across multiple verticals, including eCommerce, mobile apps, dating, health, and finance.
ClickDealer also provides affiliates with tools such as Smartlink technology, which automatically selects the best-converting offer for each user, helping to maximise earnings from global or untargeted traffic. Payments are made regularly through various methods, including PayPal, wire transfers, and digital wallets.
Overview
ClickDealer was founded in 2012 by a team of ambitious marketers in Kyiv, Ukraine, to make a significant impact in the online advertising industry. Initially, it operated as a modest affiliate network focusing primarily on the dating vertical.
Taras Kiseliuk has been a pivotal figure in ClickDealer’s growth. He joined the company in 2012 as General Manager to expand operations in North America and was appointed CEO in 2018.
Services
ClickDealer provides its customers with the following services:
- SmartLink tech auto-optimises CPL traffic for the best offers
- Over 16,000 offers across top niches
- Multiple payment options
6. Perform[cb]
Perform[cb] is a performance-based CPL affiliate marketing network and customer acquisition platform that helps brands grow by driving high-quality leads and sales.
For affiliates, Perform[cb] offers access to a wide range of offers with flexible payout models, including CPA, CPL, CPS, and CPI. The platform supports global affiliates with weekly payouts, a low $50 minimum threshold, and multiple payment options such as ACH, PayPal, and wire transfers.
Overview
Perform[cb]Â was established by a serial internet entrepreneur who, over time, stepped back from daily operations, paving the way for new leadership and strategic growth.
In 2016, Clickbooth was acquired by Centre Lane Partners, a private equity firm, which supported its expansion through organic growth and strategic acquisitions.
Under the leadership of CEO Erin Cigich, who joined the company in 2007, Perform[cb] has focused on innovation in performance marketing.
Services
Perform[cb] provides its customers with the following services:
- Advanced CPL tracking and analytics through their proprietary PerformLEAP platform
- Real-time reporting and optimization tools
- Weekly payments
CPL Guide
CPL (Cost-Per-Lead) is a model in which the advertiser pays a fixed price for each lead that is generated. Examples of this could be a user signing up to a mailing list or some other form of subscription.
Affiliate Marketing Buyer's Guide
Download our Affiliate Marketing Buyer’s Guide to get a full list of the best service providers on the market to choose from. You will also learn how affiliate marketing works, benefits of using it and top affiliate marketing companies to work with to drive traffic for your mobile app.
CPL Rates
Here are some CPL offers along with their platform and country in the table below.
| Platform/Network | Country | Offers |
| Arbitrage Leads | US/Canada | $120.00 per lead |
| DNOBPO | US | $15 per lead |
| NAGA Partners | US | $5 per lead |
| Vortex | US | $4.40 per lead (gaming) |
| Vortex | US | $3.50 per lead (dating) |
| Toro Advertising | Norway | $480 per lead |
Here we’ve put together for you the best CPL affiliate networks that cover offers for all major mobile operating systems.
