Short video apps Tik Tok and to merge into one

Andy Boxall | August 2, 2018

App Business

Short video platform Tik Tok will absorb the app to create a single product, according to sources familiar with the company’s plans, and speaking to the South China Morning Post.

The two apps contain similar content, mostly based around videos of people singing and dancing, and merging the two will help owner Bytedance focus efforts on a single product rather than two.

It will also help bring together content from the regions where each app is popular. Tik Tok, although known internationally, is most used in Asia, while has better presence in the U.S. and Europe.

Bytedance purchased at the end of 2017, allowing it to break into the U.S. market where the app is popular. However, the Chinese version of Tik Tok, called Doujin, will stay separate which means international content will not be shared in China.

There’s no indication of which name will be used after the rebranding.

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