Booking is one of the oldest online travel agencies still active today, originally launched in 1996 by Geert-Jan Bruinsma as Bookings.nl, which was then merged with Booking.com at the tail end of the dotcom bubble in 2000.
At the same time, Priceline.com was falling headfirst into bankruptcy, after declaring a $1.1 billion loss in 1999 and seeing its stock tank from $974 to $7 a share. Somehow, it survived while many other .com websites failed, and in 2006 acquired Booking.com.
When the acquisition happened, Priceline.com was the more valuable of the two brands, due to its market share in the United States. From 2005 to 2018, the company went under the Priceline brand, before changing to Booking Holdings.
In the two decades since acquisition, Booking has acquired many other companies in the online travel space, including Agoda.com, Kayak, Cheapflights, Rentalcars.com, Momondo, and OpenTable. Booking has also expanded its services to include rental cars, airline tickets, and homestays.
Booking and Expedia were the two dominant online travel agencies throughout the 2000s and early 2010s, with the duopoly acquiring most other websites and apps. However, the launch of Airbnb forced both to expand to homestays and short-term rentals.
That said, Booking is still the market leader when it comes to bookings volume, especially outside the US where the majority of transactions take place.
We have collected data and statistics on Booking. Read on below to find out more.
Disclaimer: Financial data below is for Booking Holdings, which includes Priceline, Agoda, Kayak, Cheapflights, Momondo, and OpenTable. About 89 percent of its revenues came from Booking.com and the affiliated app.
Booking Key Statistics
- Booking generated $21.3 billion in 2023, a 25.2% increase year-over-year
- Booking reported $150 billion bookings volume in 2023
- Over one billion nights were booked and 36 million airline tickets purchased in 2023
- Booking had 120 million active mobile users in 2023
Travel App Report 2024
Want to learn more about the travel app industry? In our Travel App report, we cover financials, usage, downloads, and demographics by age and gender, alongside market share, and benchmarks.
Booking Overview
| Title | Title 2 |
|---|---|
| Launch date | October 1996 |
| HQ | Norwalk, Connecticut |
| People | Glenn Fogel (director, CEO), David Goulden (CFO), Peter J. Millones, Jr (general counsel) |
| Business type | Public (NASDAQ: BKNG) |
| Industry | Travel |
Booking Revenue
Booking Holdings’ total revenues for the full year 2023 were $21.3 billion, an increase of 25.2% from the prior year.
Booking quarterly revenue 2010 to 2023 ($mm)
Booking annual revenue 2010 to 2023 ($bn)
| Year | Revenue ($bn) |
|---|---|
| 2010 | 3.08 |
| 2011 | 4.35 |
| 2012 | 5.26 |
| 2013 | 6.79 |
| 2014 | 8.44 |
| 2015 | 9.22 |
| 2016 | 10.74 |
| 2017 | 12.68 |
| 2018 | 14.52 |
| 2019 | 15.06 |
| 2020 | 6.79 |
| 2021 | 10.95 |
| 2022 | 17 |
| 2023 | 21.3 |
Source: Company data
Booking Profit
Booking has made an annual net profit every year. It reported $4.2 billion net profit in 2023.
Booking annual net income 2010 to 2023 ($mm)
| Year | Net income ($mm) |
|---|---|
| 2010 | 528 |
| 2011 | 1056 |
| 2012 | 1420 |
| 2013 | 1893 |
| 2014 | 2422 |
| 2015 | 2551 |
| 2016 | 2135 |
| 2017 | 2341 |
| 2018 | 3998 |
| 2019 | 4865 |
| 2020 | 59 |
| 2021 | 1165 |
| 2022 | 3058 |
| 2023 | 4289 |
Source: Company data
Booking Transaction Volume
Gross travel bookings of $150.6 billion, an increase of 24.1% from the prior year.
Booking annual bookings volume 2016 to 2023 ($bn)
| Year | Bookings ($bn) |
|---|---|
| 2016 | 60.08 |
| 2017 | 81.22 |
| 2018 | 92.75 |
| 2019 | 96.44 |
| 2020 | 35.39 |
| 2021 | 76.58 |
| 2022 | 121.3 |
| 2023 | 150.6 |
Note: Transaction volume = bookings volume. Source: Company data
Booking Room Nights Booked
Similar to transaction volume, Booking increase its room nights booked in 2023.
Booking annual room night booked 2016 to 2023 (mm)
| Year | Nights booked (mm) |
|---|---|
| 2016 | 556 |
| 2017 | 674 |
| 2018 | 760 |
| 2019 | 844 |
| 2020 | 355 |
| 2021 | 590 |
| 2022 | 895 |
| 2023 | 1049 |
Booking Airline Tickets
Airline ticket sales reached 36 million in 2023, a 56% increase on the year prior.
Booking annual airline tickets bought 2016 to 2023 (mm)
| Year | Airline tickets (mm) |
|---|---|
| 2016 | 7.3 |
| 2017 | 7.6 |
| 2018 | 8.1 |
| 2019 | 8.6 |
| 2020 | 7.1 |
| 2021 | 15.3 |
| 2022 | 23 |
| 2023 | 36 |
Source: Company data
Booking Rental Cars
Booking rental car bookings almost reached 2019 levels in 2023, at 74 million.
Booking annual rental cars days hired 2016 to 2023 (mm)
| Year | Rental car days booked (mm) |
|---|---|
| 2016 | 66.2 |
| 2017 | 73.3 |
| 2018 | 74.3 |
| 2019 | 76.9 |
| 2020 | 31.1 |
| 2021 | 47 |
| 2022 | 62 |
| 2023 | 74 |
Source: Company data
Booking Users
Booking had over 100 million users on its mobile app in 2023, accounting for 50% of its total bookings.
Booking annual app users 2018 to 2023 (mm)
| Year | Users (mm) |
|---|---|
| 2016 | 48 |
| 2017 | 53 |
| 2018 | 60 |
| 2019 | 75 |
| 2020 | 35 |
| 2021 | 90 |
| 2022 | 110 |
| 2023 | 120 |
Source: Company data
Booking Downloads
Booking’s app was the most downloaded online travel agency app worldwide in 2023, with 74 million aggregate downloads.
Booking annual app downloads 2018 to 2023 (mm)
| Year | Downloads (mm) |
|---|---|
| 2016 | 34.5 |
| 2017 | 39.3 |
| 2018 | 50 |
| 2019 | 50.4 |
| 2020 | 36.5 |
| 2021 | 47.1 |
| 2022 | 68 |
| 2023 | 74.6 |
Source: Company data
Booking vs Competitors: US Market Share
Booking FAQ
How many people have used Booking.com?
Since 2007, Booking has been responsible for over three billion bookings across all of their property types.
What percentage of bookings are made on the Booking app?
According to Booking, 40 percent of all bookings in the first quarter of 2022 were made via the app.
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