Expedia Revenue and Usage Statistics (2024)

David Curry

Updated: March 1, 2024

Expedia was one of the many .com travel websites launched in the mid-1990s, the brainchild of internet entrepreneur Rich Barton, who would go on to found Zillow and Glassdoor.

Barton was working for Microsoft at the time and incubated the project inside the tech giant, launching in 1996. Three years later, Expedia was spun off by Microsoft into a public company, with Barton as the CEO.

With the dotcom crash of 2000, many recent IPOs fell victim to huge drops in stock market value. American holding company IAC acquired a controlling interest in Expedia in 2001, and took it off the market in 2003.

IAC bundled Expedia with TripAdvisor in 2005 and pushed it back onto the public market. For a time, Expedia quietly plodded along, with TripAdvisor being spun out into its own company in 2011.

A flurry of acquisitions between 2013 and 2015 built the Expedia Group of today, these included trivago, Wotif, Travelocity, Orbitz and HomeAway. In two years, Expedia had spent over $6 billion to get back on the front foot.

Unlike Booking, its main competitor, Expedia has not been able to break through into markets outside North America. It still generates a majority of its revenue from the United States, with Vrbo also popular in the country.

We have collected data and statistics on Expedia. Read on below to find out more.

Expedia Key Statistics

  • Expedia generated $12.8 billion annual revenue in 2023, a 10% increase on the previous year
  • The Expedia brand was responsible for 42% of Expedia Group revenues
  • Expedia had a net income of $797 million in 2023, a second year of annual income
  • Expedia was responsible for $104 billion in bookings in 2023
  • 48 million people used Expedia in 2022

Expedia Overview

TitleTitle 2
Launch dateOctober 1996
HQSeattle, Washington
PeoplePeter Kern (CEO), Barry Diller (Chairman)
Business typePublic (NASDAQ: EXPE)
IndustryTravel

Expedia Revenue

Expedia generated $12.8 billion annual revenue in 2023, a 10% increase on the previous year.

Expedia quarterly revenue 2010 to 2023 ($mm)

Expedia annual revenue 2010 to 2023 ($bn)

YearRevenue ($bn)
20092.74
20103.03
20113.44
20124.03
20134.77
20145.76
20156.67
20168.77
201710.06
201811.22
201912.06
20205.19
20218.59
202211.66
202312.83

Source: Company data

Expedia Revenue by Segment

The Expedia app and website was responsible for 42% of the revenue, while Vrbo made 24%.

Expedia annual revenue by segment 2023 (%)

AppRevenue (%)
Expedia45%
Vrbo 20%
Hotels.com18%
Travelocity5%
Orbitz3%
Other9%

Source: Travel App Report

Expedia Net Income

Expedia made $797 million net income in 2023, a 126% increase on the previous year.

Expedia annual net income 2009 to 2023 ($mm)

YearNet income ($mm)
2009300
2010422
2011472
2012280
2013233
2014398
2015764
2016282
2017378
2018406
2019565
2020-2687
2021-269
2022352
2023797

Source: Company data

Expedia Bookings

Expedia annual bookings increased to $104 billion in 2023, an improvement on the previous year but still 3.2% behind 2019 figures.

Expedia annual bookings 2016 to 2023 ($bn)

YearBookings ($bn)
201678.4
201788.4
201899.7
2019107.8
202036.7
202172.4
202295
2023104

Source: Company data

Expedia Users

Expedia had 48 million active users in 2022, a 26.3% increase on previous year.

Expedia annual users 2016 to 2022 (mm)

YearUsers (mm)
201645
201749
201853
201960
202022
202138
202248
202350

Source: Company data

Expedia Downloads

Expedia had 18 million downloads in 2022, a 91% increase on 2021 figures.

Expedia annual downloads 2016 to 2022 (mm)

YearDownloads (mm)
20168
20179.5
201812.5
201914.2
20207.2
20219.4
202218
202321.5

Sources: Appfigures, AppMagic

Expedia Age Demographics

About a quarter of Expedia users are in the 25-34 age bracket, with 61% over the age of 35.

Expedia age demographics 2023 (%)

Age bracketPercentage of users (%)
18-2415%
25-3425%
35-4420%
45-5417%
55+23%

Sources: Expedia, SimilarWeb

Expedia vs competitors: US Market Share

Expedia FAQs

How many travel sites does the Expedia Group operate?

According to its website, Expedia operates over 200 travel websites.

How many countries is Expedia available in?

Expedia is available in 42 countries.

When was Expedia spun out of Microsoft?

Expedia was spun out of Microsoft in 1999, three years after launch.

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