Travel App Revenue and Usage Statistics (2024)

David Curry

Updated: May 16, 2024

The online travel booking industry was one of the hardest hit by the coronavirus pandemic, with some apps reporting more than 70 percent less traffic and bookings than 2019. 

It took two years for most online travel agencies, hotels, and airlines to see a return to form, although for some the levels of revenue and occupancy are still below 2019 figures. 

Booking Holdings and Expedia Group are the two juggernauts of the online travel booking industry, and account for about 60 percent of all travel bookings in Europe and the United States. Airbnb has slotted into the third spot with its seven million short-term rentals, carving out a new market that both Booking and Expedia are trying to compete in. 

One of the ways Booking.com and Expedia have managed to maintain their market share is through the acquisition of competitor websites and apps. Booking owns Priceline.com, KAYAK, and Agoda, while Expedia Group has Orbitz, Travelocity, and Vrbo in its portfolio. 

Another way the duopoly has continued is through an expansion to services offered. Both Booking and Expedia have branched out into flights, car rental, experiences, taxis, and cruises. The model is similar across both platforms, with the OTA receiving a small commission for each booking.

The aim is to be a one-stop destination for a holiday, similar to how a travel agency pre-internet would organise the flight, transport, hotel, and events in a packaged holiday.

Airbnb has started this augmentation as well, with the introduction of Experiences in 2016. It also started to promote long-term stays in 2020, in response to the pandemic halting short-term travel. Transport and co-working services may be next on its list.

Even though Booking, Expedia and Airbnb are the three main platforms, there are others, such as Hopper, TripAdvisor and Trip.com. 

We have collected data and statistics on the online travel booking market. Read on below to find out more.

Key Travel App Statistics

  • The travel app market generated $629 billion in revenue last year, a 13% increase on the previous year
  • Booking generated the most revenue out of all online travel agencies in 2023
  • Over 850 million people used a travel app in 2023
  • Expedia holds a slight lead in the US market, at 19.3% market share
  • Booking was the most downloaded travel app in 2023, with over 80 million downloads

Top Travel Apps

Title 1Title 2
https://www.businessofapps.com/data/airbnb-statistics/AirbnbOpening up second homes and spare rooms to tourists has changed the travel industry, and Airbnb has been at the front of this new type of short-term lodging.
https://www.booking.com/apps.en-gb.htmlBookingThe largest online travel agency by booking volume and revenue, responsible for 25 percent of all hotel bookings worldwide
https://www.expedia.co.uk/travel-mobile-appExpediaThe other major online travel agency, which alongside Expedia operates the Orbitz, trivago, and Vrbo brands
https://www.businessofapps.com/data/hopper-statistics/HopperA newer flight and hotel booking app, Hopper was the most downloaded OTA in the US in 2021
https://www.vrbo.com/mobile/VrboExpedia’s Airbnb competitor, which was originally launched 13 before Airbnb as a website to book a Ski condo in Colorado
https://uk.hotels.com/page/app/Hotels.comAnother of Expedia’s subsidiaries, Hotels.com a large directory of hotels, deals, and holiday lets
https://www.trivago.co.uk/appTrivagoA German OTA app that may be most well remembered for its “Hotel? Trivago” adverts
https://www.skyscanner.net/mobile.htmlSkyscannerConsidered an authority website when it comes to searching flight prices and trying to find the best deals
https://www.kayak.co.uk/mobileKAYAKOne of Booking Holdings subsidiaries, which operates in a very similar way to Booking as a one-stop shop for all things travel
https://www.priceline.com/partner/mobile-app?vrid=c4bdde506cdb69fe4710ec47c3adab1aPricelineAnother Booking subsidiary, which was the name of the holding company before the 2018 change to Booking Holdings
https://www.tripadvisor.com/appTripAdvisorPrimarily known for restaurant and hotel reviews, but also provides booking services

Travel App Revenue

The travel app industry generated $629 billion revenue in 2022, with hotels and accommodation responsible for the majority of that.

Travel app global revenues 2016 to 2023 ($bn)

Travel Revenue By App

Booking Holdings remained the top online travel agency company in terms of revenue in 2023.

Travel booking app revenues 2017 to 2023 ($bn)

Travel App Users

Just over 850 million people used travel apps in 2023, another increase but still shy of 2019 levels.

Travel booking app users 2016 to 2023 (mm)

Travel App Market Share United States

Expedia has a lead in the US market, however, Booking has been catching up in recent years.

Travel booking app market share in United States 2023 (%)

Travel App Downloads

Booking had the highest annual downloads worldwide, followed by Airbnb.

Travel booking downloads by app 2023 (mm)

By signing up you agree to our privacy policy. You can opt out anytime.

Get connected with the best app marketing, engagement, UA, analytics and revenue platforms & services