Vrbo Revenue and Usage Statistics (2024)

David Curry

Updated: January 8, 2024

Vrbo in its current form is a combination of dozens of websites and apps that were under the HomeAway brand until 2020, when Expedia decided to consolidate all short-term rental brands under a single Vrbo website and app.

Originally created by David Clouse as a website to book his Breckenridge Ski Resort condo, the website took off for its simplistic (at the time) booking system, which attracted other homeowners who wanted to list their properties for short-term rental.

The agreement with homeowners to pay a flat annual fee was appealing, as popular listings weren’t hit with a charge every time someone booked. By 2006, it had over 65,000 rentals on the website, making it one of the most popular short-term rental platforms in the US.

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In 2006, Vrbo was acquired by HomeAway, as part of a collection of acquisitions meant to bolster HomeAway’s position in the market. Both brands would operate independently on the web and mobile, as they had distinct markets which couldn’t be easily integrated into one platform.

Expedia Group acquired HomeAway in 2015, part of a frenzy of acquisition activity by the travel giant over the space of two years. Expedia kept the two brands active, until 2020 when they were both folded into a newly rebranded Vrbo website and app.

The decision to have one brand for short-term rentals may have been focused on better competing with Airbnb, which is the lead platform for short-term rentals in the US and Europe.

We have collected data and statistics on Vrbo. Read on below to find out more.

Vrbo Key Statistics

Vrbo made an estimated $2.7 billion in 2022, making up 24% of Expedia’s total revenue
Vrbo had 15.9 million unique visitors last year, and was downloaded 15 million times
Over half of Vrbo users are under 35 years old
62% of Vrbo users are female

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Vrbo Overview

Title	Title 2
Launch date	November 1995
HQ	Seattle, Washington
People	Brad Bentley (head of brands), Jon Gieselman (president of Expedia Brands), Peter Kern (CEO, Expedia)
Business type	Subsidiary
Owner	Expedia
Industry	Travel

Vrbo Revenue

Vrbo generated $2.7 billion last year, a 16.2% increase on the previous year.

Vrbo annual revenue 2016 to 2022 ($bn)

Year	Revenue ($bn)
2016	1.22
2017	1.6
2018	2.01
2019	2.4
2020	1.55
2021	2.4
2022	2.79

Source: Travel App Report

Vrbo Users

Vrbo had an average of 15.9 million unique visitors in 2022, and 257 million page views.

Vrbo annual users 2018 to 2022 (mm)

Year	Users (mm)
2018	14.5
2019	16.3
2020	5.5
2021	11.1
2022	15.9

Source: Expedia

Vrbo Downloads

Vrbo annual downloads increased by 82.9% in 2022 to 15 million, with the majority of downloads coming from the United States.

Vrbo annual downloads 2016 to 2022 (mm)

Year	Downloads (mm)
2018	3.4
2019	3.9
2020	6.8
2021	8.2
2022	15

Sources: Appfigures, AppMagic

Vrbo Age Demographics

Vrbo age demographics skew younger than Expedia, but are a little older on average than Airbnb.

Vrbo age demographics 2022 (%)

Age bracket	Percentage of users (%)
18-24	32.6%
25-34	25.6%
35-44	15.3%
45-54	14%
55+	12.5%

Source: SimilarWeb

Vrbo Gender Demographics

Almost two thirds of Vrbo users are female, one of the highest percentages across all travel apps.

Vrbo gender demographics 2022 (%)

Gender	Percentage of users (%)
Male	38%
Female	62%