Consumer insight app OnePulse has closed a $2.07 million seed funding round ahead of its summer 2017 launch in the United States. The latest investment round was led by UK-listed agency network Next 15 and Silicon Valley-based Foundation Capital. The funding comes on top of a previous round of $1.07 million led by Beacon Capital and BBH ZAG.
OnePulse is a mobile and web-based platform that provides real-time consumer insights “effectively and inexpensively” by allowing companies to ask groups of highly targeted people up to three questions and receive responses instantly. Through its web portal, the company enables businesses to connect with consumers by building branded communities and accessing the general OnePulse user community.
Meanwhile, the iOS and Android OnePulse app allows consumers to give their opinions on news, products, interests and hobbies. Users are kept engaged through interactive gamification and by receiving financial rewards for their participation.
Atul Choudrie, global CEO of OnePulse, said:
“To prepare for our launch in US, we’ve undertaken a series of strategic media partnerships and key-hires, which we’ll soon announce.
“OnePulse continues to attract partners and clients alike by developing a product that means businesses no longer have to rely on assumptions to make in-the-moment decisions with confidence. For consumers, we continue to redefine the concept of market research with a fun, rewarding mobile application that can be used day-to-day.”
OnePulse currently boasts a significant presence in the UK and North Africa, a “highly engaged” userbase and over 300 international clients. The company said its United States launch is the next step in an “aggressive international expansion plan”, towards which it plans to initiate a forthcoming Series A round of funding.