AppsFlyer secures $210 million to boost mobile marketing tools

Anne Freier | January 22, 2020

Mobile Advertising

AppsFlyer, the mobile marketing analytics firm, has just secured $210 million in a Series D funding round led by General Atlantic.

Other investors that participated in the funding round included Qumra Capital, Goldman Sachs Growth, Deutsche Telekom Capital Partners (DTCP), Pitango Venture Capital, and Magma Venture Partners.

The company announced that Alex Crisses, the managing director at General Atlantic, and Anton Levy, Global Head of Technology at the company, have joined the AppsFlyer board of directors.

“We are excited to partner with a company that has an experienced team and a culture focused on the customer,” said Crisses. “Attribution is becoming the core of the marketing tech stack, and AppsFlyer has established itself as a leader in this fast-growing category. AppsFlyer’s commitment to being independent, unbiased, and representing the marketer’s interests has garnered the trust of many of the world’s leading brands, and we see significant potential to capture additional opportunity in the market.”

AppsFlyer’s last funding round is some three years ago. The company has raised a total of $294 million to date.

It now has over 850 employees working across 18 offices worldwide.

Oren Kaniel, the company’s CEO and co-founder commented:

“As a market leader, we are proud and humbled to know that AppsFlyer’s platform is used daily by many marketing teams around the world. We take this responsibility very seriously. This new round enables us to double down on our mission to empower marketers with the tools needed to catapult their success and make accurate, better-informed, strategic decisions, as well as help drive innovation and transparency across our industry.”

He added that the platform has expanded to enable developers to add their own custom solutions.