Memrise Revenue and Usage Statistics (2025)

David Curry

Updated: January 22, 2025

Memrise is one of the most popular language learning platforms in the world, with over 55 million registered users and an active community of lesson creators, tutors and learners.

Founded in 2010 by British entrepreneur Ed Cooke and neuroscientist Greg Detre, the app was built using processes both co-founders conceived as the easiest way to learn languages effectively, though the psychological spacing effect.

Before Memrise, Cooke had been awarded the Grand Master of Memory title by the International Association of Memory and Detre was specialising in memory at Princeton University.

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Memrise uses flashcards, often with videos provided by members of the community saying the words. The word or phrase will then be spaced out as the user learns more words and then brought back in at a later date, which is a way to enable faster memorisation.

At the start, Memrise was heavily focused on the web app, which led to a large community growing out of it creating their own courses on specific languages. There are hundreds of courses available on the web app, some cover other topics such as history, geography and trivia.

On the mobile app, the Memrise experience is more straightforward. 20 languages are available to learn and users need to subscribe to be able to complete the full course and receive additional features, such as offline viewing.

Memrise has seen a gradual increase in mobile users, with a surge in interest following its award for Google App of the Year in 2017.

It hasn’t all been easy sailing however, with Memrise’s community going against the company’s decision to launch Decks, a separate app for user created content. After much criticism of the decision on the forums and Reddit, it decided to reverse course.

We have collected data and statistics on Memrise. Read on below to find out more. Want expert insights on this app sector? Check out the education app report.

Memrise Key Statistics

Memrise made an estimated $18.5 million revenue in 2023, its second annual decline in revenues
Memrise has 70 million registered users
It has raised $21.8 million, with its latest round in June 2018 (Crunchbase)

Education App Report 2024

Want to learn more about the Education app industry? In our Education App Report, we cover financials, forecasts, usage, downloads, demographics and benchmarking data.

Memrise Overview

Title	Title 2
Launch date	September 2010
HQ	London, UK
People	Steve Toy (CEO), Ben Whately (co-founder, CSO)
Business type	Private
Industry	Language learning

Memrise Revenue

We estimate that Memrise made $18.5 million revenue in 2023, mostly from its premium subscription service.

Memrise revenue 2017 to 2023 ($mm)

Year	Revenue ($mm)
2017	6.3
2018	11.4
2019	16.3
2020	22.8
2021	24.5
2022	21.5
2023	18.5

Sources: Education App Report, Company data

Memrise Registered Users

Memrise had 70 million registered users as of 2023, with an increase of 30 million over the past six years.

Memrise registered users 2017 to 2023 (mm)

Year	Users (mm)
2017	35
2018	40
2019	45
2020	55
2021	60
2022	65
2023	70

Sources: Education App Report, Company data

Memrise vs Competitors: Revenue

Memrise is far behind the two key players, Duolingo and Babbel, in terms of revenue generation.

Language learning revenue by app 2018 to 2023 ($mm)

Want to learn more? Check out the Education App Report

Memrise FAQ

How many language courses does Memrise offer?

Memrise has 20 languages available and courses specifically for different dialects, such as Mexican Spanish and Brazilian Portuguese

How many user generated courses are available?

There are over 200 user generated courses available on Memrise