Babbel is a language learning platform which has slowly but steadily grown in popularity, to the point now it is one of the top-grossing apps of its kind in the world. It was originally launched as a web-app in Mitte, Berlin in 2008.
Babbel has garnered a studious reputation for its language learning system, called The Babbel Method, which uses real conversations by native speakers and retention techniques to quickly teach subscribers the language.
This method is a slight dig at some of Babbel’s competitors, which use text-to-speech artificial intelligence instead of importing actual voices.
Babbel also differs from other language learning apps in its approach to paid content. While Duolingo offers its app for free with adverts and Memrise and Busuu both offer some free tiered services, Babbel is paid-for only.
That focus on paid-only has lowered the amount of users Babbel has obtained, it only reached 10 million total subscriptions purchased in October 2020. For reference, Duolingo has 42 million monthly active users.
Babbel and other premium language learning services have argued with the subscription comes more dedication to the platform and to learning, while freemium service are often forgotten about by users after a while.
They Won’t Be Able to Click INSTALL Fast Enough
There’s a massive segment of people who want your app. It’s our job to make sure they see it, fall in love with it, and then grow your brand like crazy.
Start Your FREE Growth AuditWe have collected data and statistics on Babbel. Read on below to find out more.
Babbel key statistics
- Babbel generated €198 million revenue in 2021, a 34% year-on-year increase
- It has operated at a loss since 2013 and reported a €15.5 million net loss
- Over 10 million people have subscribed to Babbel since launch
Babbel overview
| Title | Title 2 |
|---|---|
| Launch date | January 2008 |
| HQ | Berlin, Germany |
| People | Arne Schepker (CEO), Thomas Holl (CTO), Geoff Stead (CPO), Markus Witte (founder, Chairman) |
| Business type | Private |
| Industry | Language learning |
Babbel revenue
Babbel made an estimated €198 million revenue in 2021, 34% more than the previous year
Babbel annual revenue 2013 to 2021 (€mm)
| Year | Revenue (€mm) |
|---|---|
| 2013 | 13 |
| 2014 | 30 |
| 2015 | 50 |
| 2016 | 67 |
| 2017 | 84 |
| 2018 | 106 |
| 2019 | 123 |
| 2020 | 147 |
| 2021 | 198 |
Source: Company data
Babbel profit
Babbel has been unprofitable from the outset, but in 2019 it almost managed to break-even, followed by its largest annual loss in 2020 of €15.5 million.
Babbel annual net income 2013 to 2020 (€mm)
| Year | Net income (€mm) |
|---|---|
| 2015 | -10.3 |
| 2016 | -8.4 |
| 2017 | -9 |
| 2018 | -12.4 |
| 2019 | -3 |
| 2020 | -15.5 |
Source: Company data
Babbel subscription sales
Babbel reports total subscription sales instead of annual sales, this hit 10 million in 2020. Babbel said 52% of 12-month subs in 2020 were renewed in 2021.
Babbel total subscription sales 2016 to 2020 (mm)
| Year | Subscription sales (mm) |
|---|---|
| 2016 | 1 |
| 2019 | 7 |
| 2020 | 10 |
Source: Company data
Babbel vs Duolingo: revenue
Babbel FAQ
What is Babbel’s valuation?
Babbel has reportedly valued itself at $1.5 billion ahead of an IPO on the Frankfurt Stock Exchange (Reuters)
How many languages are available on Babbel?
Babbel currently offers 14 language courses
Where is Babbel most popular?
According to SimilarWeb, Babbel gets most traffic from the US (21.5%), Germany (16%) and France (9.05%)
