Localytics

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Localytics is an application analytics software which can scale to track up to 100 thousand monthly active users and 12 million datapoints, keeping track of granular analytics, user flows and funnels. The software package comes in two different types, either analytics or analytics and marketing, and both present the option of having a dedicated account manager, customised packages and API access.

High profile clients of Localytics include MyFitnessPal, A+E Networks and American Media. Based in Massachusetts, they have been backed by investors Polaris, Foundation Capital and New York Angels.

Free to use up to 10k MAUs (1 million data points)
Free trial available
Scaling price plans all include events, funnels, analytics and filters.

Key Features

Multiple channels of marketing
Push notifications, in-app messages and more
See how your users react and adapt your strategy with analytics
Optimise your audience with funnels and more
Make a collection of your user profiles
Track the source of your users on iOS and Android
Predict your users’ every move
Target your users with precise ads
App developers can see who uninstalled their apps
Integrate Localytics with a variety of platforms

Localytics Pricing

Free trial available from three options: Discover, Engage and Optimize (no credit card required).

There are two pricing options and the pricing model is subscription based:

Analytics

Up to 10,000 Users – Free
Up to 25,000 Users – $200 per month
Up to 50,000 Users – $350 per month
Up to 100,000 Users – $600 per month

Marketing and Analytics

Up to 10,000 Users – Free
Up to 25,000 Users – $400 per month
Up to 50,000 Users – $700 per month
Up to 100,000 Users – $1200 per month

Localytics Case Studies

Here are a few Localytics case studies:

Movember

Zipcar

Drync

Localytics Alternatives and Competitors

Other options that provide similar services to Localytics include the following:

Appboy is a mobile app marketing automation and analytics software package with a focus on managing your campaign and promoting your business and use of your application.
Mixpanel is an advanced analytics platform with nearly 3000 clients including miniclip, AirBnB, WordPress and Match.com.
Urban Airship is a mobile marketing company covering myriad solutions to monetise your app, from mobile marketing automation to mobile analytics and audience segmentation.
Leanplum …

Localytics Offices

22 Long Acre
London, England WC2E 9LY
United Kingdom

2 Center Plaza
Boston, Massachusetts 02108
United States

Key People

Raj Aggarwal – Chief Executive Officer and Co- Founder of Localytics

A recognised industry expert, Raj frequently lends his knowledge on mobile, big data and analytics at industry conferences and has been quoted in USA Today, CNN, and Mashable on the topics of mobile, analytics, big data and entrepreneurship. Prior to Localytics, Raj spent 12 years building a variety of technology companies.

Localytics Jobs and Careers

Localytics lists available jobs and positions here with openings in their offices in Boston, San Francisco, and London across roles in Customer Success, and Sales.

You can find employee reviews of Localytics on the company’s Glassdoor profile here.

Localytics Resources

There are a wide range of places to get information on Localytics:

Localytics Info

Platforms:	Android, BlackBerry, HTML5, Unity, Windows Phone
Types:	-
Groups:	App Analytics

Localytics News

TikTok competitor Triller may have inflated user numbers Posted on October 05, 2020 by Anne Freer However, a screenshot of a Localytics analytics dashboard obtained by Business Insider reveals a different story.
Facebook used to collect data on app uninstalls Posted on October 24, 2019 by Anne Freer According to Bloomberg, several ad tech providers such as Adjust, AppsFlyer, MoEngage, Localytics, and CleverTap have previously provided app uninstall tracking.
Business of Apps completes research on best App Analytics Tools Posted on August 08, 2017 by Alberto Furlan The full list of 24 companies includesAppsFlyer, Appsee, Localytics, Apsalar, Countly, MixPanel, GameAnalytics, AppAnalytics, UpSight, SWRVE, Kochava, AppDynamics,....
5 Must-Have Features Your Mobile App Should Have Posted on March 27, 2017 by Artyom Dogtiev According to Localytics, 50% of people find push-notifications useful, though rates vary depending on industry.
The Big List of App Analytics Tools Posted on April 12, 2016 by Alberto Furlan Localytics - Another analytics platform aimed at user engagement, with some big names in its portfolio,....
It’s A Match! How To Convince Users To Choose Your Dating App This Valentine's Day Posted on February 02, 2016 by Jamie Giggs Analytic tool (like Flurry Analytics or Localytics) will help you understand user behavior and reasons why they are leaving.
Top App Analytics Tools 2015 Posted on September 28, 2015 by Artyom Dogtiev The Full List Localytics MixPanel Countly GameAnalytics AppSee AppAnalytics Apsalar UpSight....
Localtics raises $35m for app marketing and analytics platform Posted on April 03, 2015 by Peter Keung As one of the fastrisers in the Boston tech scene,Localytics, the app analytics and mobile marketing startup, announced that it has secured funding of35$....
Top Mobile Advertising Analytics and Tracking Tools Posted on January 14, 2015 by Tony Myers Adjust Tune AppsFlyer Ad2Campaign Localytics Kochava Upsight Grab Analytics Party Track Criteo App Annie Adjust Based in Berlin....
App Store revenues up 50%, but how many devs are making money? Posted on January 12, 2015 by Christopher Reynolds

Localytics Insights

15 mobile app analytics tools to understand your audience Posted on December 02, 2020 Localytics Localytics is a famous name in the world of mobile app marketing.
5 tips for adapting your app marketing strategy to data compliance - and gain user's trust Posted on October 05, 2020
Top 3 Pre-Launch marketing tactics to ensure app success Posted on March 28, 2019 Keep retention at front of mind Localytics research unearthed that that across all industries, 71% of all app users churn within 90 days.....

Localytics Rankings

Top App Analytics Companies (2020) Posted by Artyom Dogtiev According to Localytics data, aggregated across multiple app categories, an average churn rate in 2016 was 36% for....
Top Push Notifications Services (2020) Posted by Artyom Dogtiev As you can see on the following table from the Localytics team research conducted earlier in 2018, some types of Push Notifications are more welcome....

Localytics Competitors and Alternatives

Leanplum

Fully-integrated optimisation solution for mobile apps

HireInfluence

Connecting Brands and Audiences Through Influence

Apptentive

Understand your customers to serve them better

App Annie

The mobile data and analytics standard

AppTweak

ASO Tool for Apps & Games Driven by Data Science

Kochava

Real-time data solutions and mobile analytics and attribution attribution provider

Localytics Reviews

10 Users (1 vote)

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