Localytics

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Localytics is an application analytics software which can scale to track up to 100 thousand monthly active users and 12 million datapoints, keeping track of granular analytics, user flows and funnels. The software package comes in two different types, either analytics or analytics and marketing, and both present the option of having a dedicated account manager, customised packages and API access.

High profile clients of Localytics include MyFitnessPal, A+E Networks and American Media. Based in Massachusetts, they have been backed by investors Polaris, Foundation Capital and New York Angels.

Free to use up to 10k MAUs (1 million data points)
Free trial available
Scaling price plans all include events, funnels, analytics and filters.

Key Features

Multiple channels of marketing
Push notifications, in-app messages and more
See how your users react and adapt your strategy with analytics
Optimise your audience with funnels and more
Make a collection of your user profiles
Track the source of your users on iOS and Android
Predict your users’ every move
Target your users with precise ads
App developers can see who uninstalled their apps
Integrate Localytics with a variety of platforms

Localytics Pricing

Free trial available from three options: Discover, Engage and Optimize (no credit card required).

There are two pricing options and the pricing model is subscription based:

Analytics

Up to 10,000 Users – Free
Up to 25,000 Users – $200 per month
Up to 50,000 Users – $350 per month
Up to 100,000 Users – $600 per month

Marketing and Analytics

Up to 10,000 Users – Free
Up to 25,000 Users – $400 per month
Up to 50,000 Users – $700 per month
Up to 100,000 Users – $1200 per month

Localytics Case Studies

Here are a few Localytics case studies:

Movember

Zipcar

Drync

Localytics Alternatives and Competitors

Other options that provide similar services to Localytics include the following:

Appboy is a mobile app marketing automation and analytics software package with a focus on managing your campaign and promoting your business and use of your application.
Mixpanel is an advanced analytics platform with nearly 3000 clients including miniclip, AirBnB, WordPress and Match.com.
Urban Airship is a mobile marketing company covering myriad solutions to monetise your app, from mobile marketing automation to mobile analytics and audience segmentation.
Leanplum …

Localytics Offices

22 Long Acre
London, England WC2E 9LY
United Kingdom

2 Center Plaza
Boston, Massachusetts 02108
United States

Key People

Raj Aggarwal – Chief Executive Officer and Co- Founder of Localytics

A recognised industry expert, Raj frequently lends his knowledge on mobile, big data and analytics at industry conferences and has been quoted in USA Today, CNN, and Mashable on the topics of mobile, analytics, big data and entrepreneurship. Prior to Localytics, Raj spent 12 years building a variety of technology companies.

Localytics Jobs and Careers

Localytics lists available jobs and positions here with openings in their offices in Boston, San Francisco, and London across roles in Customer Success, and Sales.

You can find employee reviews of Localytics on the company’s Glassdoor profile here.

Localytics Resources

There are a wide range of places to get information on Localytics:

Localytics Info

Platforms:	Android, BlackBerry, HTML5, Unity, Windows Phone
Types:	Analytics
Groups:	App Analytics

Localytics News

Uninstall tracking violates app store policies Posted on October 24, 2018 by Anne Freier ...offered by a variety of different mobile ad and app marketing players including Adjust, AppsFlyer and Localytics and clients such as T-Mobile and Yelp have been first in line to try them.
AppOnboard raises $15 million to launch mobile playable demo ads Posted on April 18, 2018 by Anne Freier According to Localytics, 70% of app users may open a downloaded app once and never return to it.
Week in Review - Snapchat, Spotify boost mobile ad offering whilst Google removes billions of bad ads Posted on March 16, 2018 by Anne Freier
The Top 6 Factors that Effect Retention Rates Posted on March 14, 2018 by Artyom Dogtiev According to Localytics, an active user spends 10+ sessions on an app per month, and returning users are those that....
Improve User Retention with Deep Linking Posted on February 19, 2018 by Artyom Dogtiev ...to provide a higher return on investment by tapping on ads or buying in-app purchases, according to Localytics.
Week in Review - WhatsApp does Business, push notifications are ok and SDK spoofing fraud is addressed Posted on January 26, 2018 by Anne Freier ...(52%) of smartphone users are finding that push notifications have improved, according to a survey byLocalytics.
More smartphone users are ok with mobile app push notifications Posted on January 25, 2018 by Anne Freier ...(52%) of smartphone users are finding that push notifications have improved, according to a survey by Localytics.
How to retain and re-engage app users throughout and after the Holiday season Posted on November 29, 2017 by Anne Freier Citing Localytics research, the report says that there is a 60% likelihood that users who do not return to an....
Mobile App Creatives and Reviews: Why it’s More Important Than Ever Posted on October 28, 2017 by Artyom Dogtiev
App Creatives and Reviews: Why it’s More Important Than Ever Posted on October 23, 2017 by Artyom Dogtiev

Localytics Insights

Making personalization real: leveraging its stages and its performance calculator Posted on April 11, 2019 At Localytics, we analyzed 23 billion push notifications sent by Localytics customers during 2018 and let....
Top 3 Pre-Launch marketing tactics to ensure app success Posted on March 28, 2019 Keep retention at front of mind Localytics research unearthed that that across all industries, 71% of all app users churn within 90 days.....

Articles from the Localytics blog:

The sheer market threat of mobile is massive. Are you all-in? Posted on 15th July 2019 (about 6 days ago)
Are your marketing campaigns "cringe-worthy," or connecting? Posted on 09th July 2019 (about 2 weeks ago)
Reimagining the Customer Journey in the Telecommunications Industry Posted on 08th July 2019 (about 2 weeks ago)
The single-app strategy: Yes or no? Posted on 21st June 2019 (about 1 month ago)
The current state of telecommunications (and how to maximize it) Posted on 11th June 2019 (about 1 month ago)

Localytics Rankings

Top Push Notifications Services (2019) Posted on December 06, 2017 by Artyom Dogtiev As you can see on the following table from the Localytics team research conducted earlier in 2018, some types of Push Notifications are more welcome....
Top Mobile Ad Networks 2018 Posted on May 16, 2017 by Artyom Dogtiev AdAction Interactive partners with TUNE, AppsFlyer, Kochava, Adjust, Singular and Localytics to deliver industry standard ad campaign tracking capabilities.
Top App Analytics Tools (2019) Posted on February 21, 2017 by Artyom Dogtiev According to Localytics data, aggregated across multiple app categories, an average churn rate in 2016 was 36% for....

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Localytics Reviews

10 Users (1 vote)

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