Localytics

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Localytics is an application analytics software which can scale to track up to 100 thousand monthly active users and 12 million datapoints, keeping track of granular analytics, user flows and funnels. The software package comes in two different types, either analytics or analytics and marketing, and both present the option of having a dedicated account manager, customised packages and API access.

High profile clients of Localytics include MyFitnessPal, A+E Networks and American Media. Based in Massachusetts, they have been backed by investors Polaris, Foundation Capital and New York Angels.

Free to use up to 10k MAUs (1 million data points)
Free trial available
Scaling price plans all include events, funnels, analytics and filters.

Key Features

Multiple channels of marketing
Push notifications, in-app messages and more
See how your users react and adapt your strategy with analytics
Optimise your audience with funnels and more
Make a collection of your user profiles
Track the source of your users on iOS and Android
Predict your users’ every move
Target your users with precise ads
App developers can see who uninstalled their apps
Integrate Localytics with a variety of platforms

Localytics Pricing

Free trial available from three options: Discover, Engage and Optimize (no credit card required).

There are two pricing options and the pricing model is subscription based:

Analytics

Up to 10,000 Users – Free
Up to 25,000 Users – $200 per month
Up to 50,000 Users – $350 per month
Up to 100,000 Users – $600 per month

Marketing and Analytics

Up to 10,000 Users – Free
Up to 25,000 Users – $400 per month
Up to 50,000 Users – $700 per month
Up to 100,000 Users – $1200 per month

Localytics Case Studies

Here are a few Localytics case studies:

Movember

Zipcar

Drync

Localytics Alternatives and Competitors

Other options that provide similar services to Localytics include the following:

Appboy is a mobile app marketing automation and analytics software package with a focus on managing your campaign and promoting your business and use of your application.
Mixpanel is an advanced analytics platform with nearly 3000 clients including miniclip, AirBnB, WordPress and Match.com.
Urban Airship is a mobile marketing company covering myriad solutions to monetise your app, from mobile marketing automation to mobile analytics and audience segmentation.
Leanplum …

Localytics Offices

22 Long Acre
London, England WC2E 9LY
United Kingdom

2 Center Plaza
Boston, Massachusetts 02108
United States

Key People

Raj Aggarwal – Chief Executive Officer and Co- Founder of Localytics

A recognised industry expert, Raj frequently lends his knowledge on mobile, big data and analytics at industry conferences and has been quoted in USA Today, CNN, and Mashable on the topics of mobile, analytics, big data and entrepreneurship. Prior to Localytics, Raj spent 12 years building a variety of technology companies.

Localytics Jobs and Careers

Localytics lists available jobs and positions here with openings in their offices in Boston, San Francisco, and London across roles in Customer Success, and Sales.

You can find employee reviews of Localytics on the company’s Glassdoor profile here.

Localytics Resources

There are a wide range of places to get information on Localytics:

Localytics Info

Platforms:	Android, BlackBerry, HTML5, Unity, Windows Phone
Types:	-
Groups:	App Analytics

Localytics News

Localytics has been acquired by Upland Software for $68 million Posted on February 12, 2020 by Anne Freer Mobile app monetisation and analytics solution provider Localytics has been acquired by Upland Software, a specialist focusing on cloud-based enterprise software,....
Facebook used to collect data on app uninstalls Posted on October 24, 2019 by Anne Freer According to Bloomberg, several ad tech providers such as Adjust, AppsFlyer, MoEngage, Localytics, and CleverTap have previously provided app uninstall tracking.
AppOnboard raises $15 million to launch mobile playable demo ads Posted on April 18, 2018 by Anne Freer According to Localytics, 70% of app users may open a downloaded app once and never return to it.
More smartphone users are ok with mobile app push notifications Posted on January 25, 2018 by Anne Freer ...(52%) of smartphone users are finding that push notifications have improved, according to a survey by Localytics.
Mobile App Creatives and Reviews: Why it’s More Important Than Ever Posted on October 28, 2017 by Artyom Dogtiev
App Creatives and Reviews: Why it’s More Important Than Ever Posted on October 23, 2017 by Artyom Dogtiev
App user retention falls from 37% to 22% in the 3 months after download Posted on August 21, 2017 by Andy Boxall Average user retention for an app starts at 37%, according to data from Localytics, but will have fallen to 22% by the third month after the app has been downloaded.
Business of Apps completes research on best App Analytics Tools Posted on August 08, 2017 by Alberto Furlan The full list of 24 companies includesAppsFlyer, Appsee, Localytics, Apsalar, Countly, MixPanel, GameAnalytics, AppAnalytics, UpSight, SWRVE, Kochava, AppDynamics,....
5 Must-Have Features Your Mobile App Should Have Posted on March 27, 2017 by Artyom Dogtiev According to Localytics, 50% of people find push-notifications useful, though rates vary depending on industry.
Saavn rolls out programmatic audio advertising for mobile advertisers Posted on February 06, 2017 by Anne Freer According to Localytics, music apps are the fastest growing app segment in terms of time spent in-app (79%).

Localytics Insights

Top 3 Pre-Launch marketing tactics to ensure app success Posted on March 28, 2019 Keep retention at front of mind Localytics research unearthed that that across all industries, 71% of all app users churn within 90 days.....

Localytics Rankings

Top App Analytics Companies (2020) Posted by Artyom Dogtiev According to Localytics data, aggregated across multiple app categories, an average churn rate in 2016 was 36% for....
Top Push Notifications Services (2020) Posted by Artyom Dogtiev As you can see on the following table from the Localytics team research conducted earlier in 2018, some types of Push Notifications are more welcome....

Localytics Competitors and Alternatives

GameAnalytics

Track and analyse all your game's data

Singular

The unified marketing analytics platform

Smartlook

Qualitative analytics for iOS and Android apps

appfigures

App analytics & intelligence to help you beat the competition

Kumulos

Push Notifications & In-App Messaging

Apple Analytics

Data you won’t find anywhere else

Localytics Reviews

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