In this success story, we share how we (Zoomd) have been successfully delivering desired KPIs for 3 years straight. With the client’s trust and a set of clear and hard KPIs, we managed pure performance-oriented campaigns on various media channels for a leading European group. This app owner is a European-based group providing multiple services such as gas, electricity, and financial services to thousands of households across Europe.
The primary objective was to continuously increase the app user-based drive for first-time registrations all the while maintaining a steady stream of purchases via the app, both from new and long-time app users.
Utilizing our own, in-house, DSP platform along with other sources of advertising, we optimized and scaled the advertising campaigns, ensuring maximum reach and ROI for the app. The media strategy focused on targeting the right audience, delivering engaging creatives, and leveraging advanced data analytics to optimize campaign performance.
One of the key factors in achieving success was our focus on performance-oriented campaigns. By leveraging our DSP platform, we optimized bids, ad placements, and micro-targeting based on real-time performance metrics. This allowed us to allocate the advertising budget efficiently and maximize return on investment (ROI).
During H2 of 2023, in a strategic decision to strengthen the app activity in one country alone, we created a new localized campaign for a specific country within the EU. As a global company it’s easy for us to go global for our clients and achieve global range, and at the same time, go smaller and specific with local media outlets and micro sub-publishers. With our vast reach, we were able to act fast and create local campaigns to secure a steady stream of new users.
In one month (during 2023) the campaign reached:
- A total CTR of 7.60%
- Registration volume was 350% (higher than the other partners)
- A total of 245K newly registered users for both iOS and Android apps
Having had such a successful micro campaign, the follow-up campaign in Q4 of 2023 proved even more exciting, testing the quality of the new users based on the results of the first campaign.
In Q4 2023 the KPI set was CPA driving for purchases to increase users’ gas payments via the app. For this decided to use once again our DSP to increase the user value, serving specific ads for each gas station product, and targeting users based on their interests, behavior, and hyper-location.
During Q4 2023, the campaign reached:
- Return on ad spend (ROAS) of 35,253%
- High user retention of 25% year over year
- 40% increase in user value (14% above benchmark) compared to the client’s other vendors. (*as reported by the client marketing team)
By continuously analysing campaign performance, we were able to identify patterns and trends that provided us with valuable insights. This allowed us to make data-driven decisions and optimize our campaigns accordingly. By adapting our strategies in real-time, we achieved consistent growth and drove higher conversions for the app.
One of the key highlights of this partnership was the continuous increase in app user numbers. Our campaigns successfully attracted new users, while engaging existing ones. This contributed to a steady increase in app registrations and purchase activity.
Throughout the campaign, Zoomd provided the app marketing team with comprehensive reporting and analytics. This enabled them to track key performance indicators, such as conversion rates, click-through rates, and ROI. By analyzing the data, the client marketing team could make informed business decisions and allocate resources effectively.
In conclusion, our successful campaign operation for this finance app is a testament to the effectiveness of the company’s (Zoomd) broad advertising solutions. Through a combination of performance-oriented campaigns, user acquisition and retention strategies, and continuous optimization, we achieved significant growth in the app user base and revenue. Our partnership has been mutually beneficial, and we look forward to continuing our work together in the future.