TikTok has taken the world by storm, becoming one of the most popular social media platforms in recent years. With over 1 billion active users, it has become a hub for creative and engaging content, making it an attractive platform for brands to advertise on. However, advertising on TikTok requires a different approach than other social media networks. In this article, I will present the benefits of advertising on TikTok, the importance of adjusting your ad strategy and creatives to the platform, the unique features of TikTok, the convergence of user acquisition and organic reach, and the services offered by Zoomd to help brands successfully advertise on TikTok.
Benefits of advertising on TikTok
One of the biggest benefits of advertising on TikTok is the unique audiences that cannot be found on other platforms. This means TikTok can help advertisers unlock new audiences. With the majority of users being 25+, it is an ideal platform for brands targeting a wide demographic of users.
Additionally, TikTok’s algorithm is designed to show users content that they are interested in, and not social connections, making it easier for brands to target their ideal audience.
Another benefit of advertising on TikTok is the platform’s high engagement rates. TikTok users spend an average of 100 minutes per day on the app, and engagement rates are higher than other social media platforms. This means that brands have a higher chance of their content being seen and engaged with by their target audience.
Research confirms that consumers do purchase products after seeing them on TikTok and this is likely becoming more and more prevalent.
Adjusting ad strategy and creatives
When advertising on TikTok, brands need to adjust their ad strategy and creatives to fit the platform’s unique style. TikTok is all about short-form, creative videos that grab the user’s attention quickly. Brands need to create content that is entertaining first and selling second.
For creatives to succeed on TikTok, they must feel native to the platform and have unskippable first 3 seconds.
Additionally, TikTok’s advertising options are different from other social media platforms. Brands can choose from various ad formats, including in-feed ads and spark ads. Each format has its own benefits and requires a different approach to create effective ads.
Unique features of TikTok
TikTok has several unique features that differentiate it from other social media networks. For example, the platform’s “For You” page shows users content that they may be interested in, even if they don’t follow the user who created the content. This means that brands have a higher chance of their content being seen by a wider audience.
Book a marketing strategy call with former Apple marketing lead, George.
Favoured is a full funnel app marketing agency founded by former Apple marketing lead, George. Book a strategy call with George today and unlock your app’s growth, conversion and retention potential.Book a call
TikTok also allows users to create and participate in viral challenges, making it easier for brands to create engaging and shareable content. Additionally, the platform’s editing tools and filters allow for creative and visually appealing content to be created quickly and easily.
Convergence of user acquisition and organic reach
One of the most significant benefits of advertising on TikTok is the convergence of user acquisition, organic reach, and brand awareness. Unlike other social media networks, where brands need to pay for both user acquisition and organic reach, TikTok allows advertisers to engage with their audience through organic presence and community building by promoting their brand and driving actual sales.
The platform is designed to show users content that they are interested in, regardless of whether it is organic or paid. This means that brands have a higher chance of their content being seen and engaged with by their target audience, even without paying for ads.
Partner with Zoomd to better perform on TikTok
Partner with Zoomd to make your TikTok campaigns stand out and perform well. Our media team is highly experienced and understands what works better on TikTok to make your app shine. That’s just one of the reasons we’re a TikTok Certified Marketing Partner.
In conclusion, advertising on TikTok requires a different approach than other social media networks. Brands need to adjust their ad strategy and creatives to fit the platform’s unique style and take advantage of its unique features and benefits.
With the help of Zoomd, brands can successfully advertise on TikTok and reach a new audience.