For anyone who has watched Ready Player One, Roblox feels like the closest thing to a 0.01 version of that multi-layered, user generated video game platform. For those that haven’t watched the film, Roblox is a massively-multiplayer online platform, which hosts millions of worlds created by partnered developers, who create items for the platform.
It was founded by David Baszucki and Erik Cassel in 2004, with the official launch of the game happening in September 2006. Both developers already had experience building 2D and 3D simulation physics, and wanted to work on simulation software that wasn’t tailored to the enterprise.
At launch, Roblox was quite basic and Baszucki and Cassel were responsible for increasing the amount developers could do on the platform. However, as more depth was added, it enabled developers to create their own game modes and worlds.
In 2013, Roblox made a critical change to its developer program by allowing creators to exchange its virtual currency, Robux, for real-world currencies. That developer payout has increased every year since launch, with Roblox paying $250 million to developers in 2020.
Roblox has expanded onto all mobile platforms and has launched more restrictive versions of its game on Xbox One. It has also launched a virtual reality edition for the Oculus Rift and HTC Vive.
Even though Roblox has been available for over a decade, it has only started entering the mainstream in the last few years. It has seen its monthly active users increase from 35 to 150 million in three years, with 50 million of those added during the coronavirus pandemic.
That has saw its valuation increase dramatically, from $2.5 billion in 2018 to almost $38 billion when it debuted on the New York stock exchange in 2021. The developers will be hoping to continue its ascent post-COVID.
What comes next for Roblox is more expansion of the game’s base. In an op-ed for Wired, Baszucki said the “metaverse is coming”, where millions will meet virtually for more than just gaming, similar to the world in Ready Player One. It’s clear Baszucki sees Roblox as the stepping stone to this new virtual experience.
We have collected data and statistics on Roblox. Read on below to find out more.
Roblox key statistics
- Roblox generated $920 million revenue in 2020, a 111 percent increase year-on-year
- Over 150 million people play Roblox once a month, and 33.4 million use it daily
- Roblox paid $250 million to developers in 2020 as part of its Developer Exchange program
- User spending peaked on Roblox in Q2 2020, with $319 million spent
|Launch date||1 September 2006|
|HQ||San Mateo, California|
|People||David Baszucki (co-founder, CEO), Erik Cassel (co-founder)|
Roblox quarterly user spending
|Q4 2018||$91 million|
|Q1 2019||$109 million|
|Q2 2019||$118 million|
|Q3 2019||$143 million|
|Q4 2019||$174 million|
|Q1 2020||$188 million|
|Q2 2020||$319 million|
|Q3 2020||$308 million|
Source: Sensor Tower
Roblox daily active users
Source: Roblox, The Wall Street Journal
Roblox developer pay out
Note: This is paid out to the millions of developers who create worlds and items on Roblox. All values are estimates made by Roblox prior to the end of the financial year.
Roblox most popular worlds
|Adopt Me!||20.5 billion|
|Tower of Hell||10.3 billion|
|Royale High||5.6 billion|
|Murder Mystery 2||4.4 billion|
|Welcome to Bloxburg||4.1 billion|
|Work at a Pizza Place||3 billion|
Note: Values as of March 2021
Source: Roblox forum
How many times has Roblox been downloaded?
As of June 2020, Roblox has been downloaded 383 million times across Google Play and iOS (GamesIndustry)
How many worlds have been created on Roblox?
There are approximately 40 million games on Roblox, although that number fluctuates every few months
What demographic is Roblox most popular?
Roblox highest demographic is children under 13 and it was the most popular entertainment app for that age group (TechCrunch)
How much more valuable is Roblox post-IPO?
From its 2020 valuation to two days after IPO, Roblox increased its valuation by 850 percent