Drawing on the board game Monopoly, Monopoly Go was developed by games company Scopely as a free-to-play title and launched in April 2023. The app blends elements from the board game with new locations and a focus on social interactions to encourage friends to play together.
Scopely was founded in 2011 as an interactive entertainment company and mobile video game developer and publisher by Walter Driver, Ankur Bulsara, Eric Futoran and Eytan Elbaz. Former Electronic Arts executive Javier Ferreira joined in 2014 and, along with Walter Driver, became co-CEO.
The company released several free-to-play mobile games soon after its launch, including Dice with Buddies, Jewels with Buddies and Mini Golf MatchUp. A partnership with Hasbro on the official Yahtzee game followed, along with a mobile game based on The Walking Dead graphic novels and a match-3 game with World Wrestling Entertainment. By June 2019, the company had surpassed $1 billion in lifetime revenue.
Holding company Hasbro has owned the rights to Monopoly products since it bought Parker Brothers, the makers, in 1991. Hasbro’s Franchise Brands, which includes Monopoly, make several billion dollars annually and the board game has had over 300 variants since its creation.
Monopoly Go is Scopely’s third collaboration with Hasbro, after Yahtzee With Buddies and Scrabble Go were released in 2017 and 2020. Scopely was purchased by Savvy Games Group for $4.9 billion a week before the launch of the app.
The game offers new characters, daily events and mini-games and despite its recent launch it has already led the mobile board game charts and entered the top 5 free mobile game charts based on downloads in more than 100 countries.
We have collected data and statistics on Monopoly Go. Read below to find out more.
Monopoly Go Key Statistics
- Monopoly Go has made more than $135 million in revenue since April
- There were 14 million downloads of the game in July
- Monopoly Go had the biggest casual game launch in five years
Monopoly Go Overview
| Title | Title 2 |
|---|---|
| Launch date | April 2023 |
| HQ | Culver City, California |
| People | Walter Driver (Co-CEO), Javier Ferreira (Co-CEO) |
| Business type | Subsidiary |
| Owner | Savvy Games |
| Industry | Mobile games |
Monopoly Go Revenue
Monopoly Go has earned an estimated $135 million in revenue in its first 4 months. Hasbro Franchise Brands, which includes Monopoly products, made $2.8 billion in 2022.
Monopoly Go monthly revenue 2023 ($mm)
| Month | Revenue ($mm) |
|---|---|
| April | 6 |
| May | 24 |
| June | 35 |
| July | 70 |
Source: Appfigures
Hasbro Franchise Brands annual revenue 2014 to 2022 ($bn)
| Year | Revenue ($bn) |
|---|---|
| 2014 | 2.3 |
| 2015 | 2.3 |
| 2016 | 2.3 |
| 2017 | 2.7 |
| 2018 | 2.4 |
| 2019 | 2.4 |
| 2020 | 2.4 |
| 2021 | 2.9 |
| 2022 | 2.8 |
Source: Company data
Monopoly Go Downloads
Monopoly Go has been downloaded more than 40 million times since April, with 10 million downloads in the first fortnight.
Monopoly Go monthly downloads 2023 (mm)
| Month | Downloads (mm) |
|---|---|
| April | 10 |
| May | 12 |
| June | 8 |
| July | 14 |
Sources: AppMagic, Appfigures
Monopoly Go FAQ
How many people play Monopoly Go?
Scopely report more than 50,000 people pass Go every minute.
Which Monopoly board is available in the game?
Monopoly Go offers more than 100 different boards to play.
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