Candy Crush Revenue and Usage Statistics (2021)

David Curry

Updated: November 11, 2021

Candy Crush Saga led the way for a new generation of mobile games, as one of the first freemium apps to generate over $1 billion revenue. 

King, which was already the second largest Facebook gaming publisher in 2012, saw mobile as the next step for freemium games and launched Candy Crush, which was already trending well on Facebook, on November 14, 2012 for iOS. 

Candy Crush alone shifted the fortunes of King, with the company reporting a 1084 percent increase in revenue from 2012 to 2013. It competed with Clash of Clans for highest grossing game from 2013 to 2017. 

Off the back of Candy Crush’s success, King filed for IPO in 2013. 

Even though Candy Crush has remained a stable revenue source for King, it Kings monthly active users peaked in 2015. It has launched several spin-offs, including Soda Saga, Jelly Saga and Friends Saga, which have all generated hundreds of millions for the publisher. 

In 2016, King was acquired by Activision Blizzard for $5.9 billion. 

While Candy Crush is not in the same position it was half a decade ago, it is still one of the highest grossing games. It has a loyal fanbase of over 250 million users who play it more than a once a month, and continues to add levels to the game for returning players. 

It has also, for better or worse, been one of the most influential games over the past decade, responsible for many of the decisions of video game publishers since 2015. The freemium model has been exported to every platform.

We have collected data and statistics on Candy Crush Saga. Read on below to find out more.

Candy Crush key statistics

  • Candy Crush generated $1.19 billion in 2020, making it the third highest grossing mobile game outside of China
  • It generated $857 million in 2020, a 15 percent increase year-on-year
  • Candy Crush is the sixth highest grossing mobile game of all time
  • 273 million people play Candy Crush once a month. MAUs peaked in 2015 with 327 million users
  • Across all platforms, Candy Crush has been downloaded more than 2.7 billion times

Candy Crush overview

Launch date 12 April 2012 (iOS: 14 November 2012) 
HQ St. Julian’s, Malta
People Humam Sakhnini (President), Tjodolf Sommestad (CDO), Sebastian Knutsson (CCO)
Business type Subsidiary
Owner Activision Blizzard
Industry Mobile games

Candy Crush revenue

Year Revenue
2012 $77 million
2013 $230 million
2014 $1130 million
2015 $1293 million
2016 $784 million
2017 $695 million
2018 $930 million
2019 $1117 million
2020 $1190 million

Sources: ThinkGaming, King, Activision Blizzard

Candy Crush profit

Year Profit
2012 $7.8 million
2013 $111 million
2014 $574 million
2015 $516 million
2016 $537 million
2017 $700 million
2018 $750 million
2019 $740 million
2020 $857 million

Sources: King, Activision Blizzard

Candy Crush users

Year Users
2013 287 million
2014 322 million
2015 327 million
2016 303 million
2017 293 million
2018 283 million
2019 272 million
2020 273 million

Sources: King, Activision Blizzard

Candy Crush downloads (total)

Year Downloads
2013 500 million
2015 1400 million
2017 2700 million

Sources: King, Activision Blizzard

Candy Crush levels

Year Levels
2019 5,000
2020 8,900

Sources: King

Candy Crush FAQ

When did Activision acquire King? 

Activision Blizzard acquired King in 2016 for $5.9 billion 

How many users play Candy Crush Saga more than three hours?

According to senior executive Alex Daly, more than nine million people play the game for more than three hours daily. This statement was later retracted by King as inaccurate (Metro)

How much revenue does Candy Crush Saga generate daily? 

According to Sensor Tower, Candy Crush Saga generated $4.2 million per day in 2018 

How many levels are there on Candy Crush Saga? 

There are 8,900 levels on the HTML5 version 

How many hours have been played on Candy Crush Saga? 

Users have spent 73 billion hours on Candy Crush Saga

More Games App Data

By signing up you agree to our privacy policy. You can opt out anytime.