Before MyFitnessPal, anyone attempting to cut calories or monitor intake had to do it the old fashioned way, with a notebook and pen. Launched in 2005, the app provided a database of foods with precise nutritional values.
Originally, co-founder Mike Lee built the app as a way to track his weight before his wedding, but started working on it full-time after interest from friends and family.
It wouldn’t be until 2009, when MyFitnessPal launched on iOS, that the app exploded in growth. Adding millions of users a month, Lee quickly moved from a startup mentality to a fully-grown business, expanding to over 100 countries and adding thousands of unique food items, dishes and restaurants to the database.
The focus was solely on tracking calories, with limited fitness features.
During Lee’s tenure, MyFitnessPal grew to 80 million active users. In 2015, Under Armour acquired the company for $475 million, the second in a series of technology acquisitions by the sport apparel brand, as it attempted to become a connected fitness brand as well.
The past five years have seen steady revenue and usage growth for MyFitnessPal, although not much has changed from the original app vision. Under Armour has struggled to build out its connected fitness segment, scaling back on its hardware ambitions in the past few years after multiple failures.
According to The Information, Under Armour is looking to sell MyFitnessPal, which could garner a price of between $500 million and $1 billion. Potential buyers may include Strava, the popular cycling and running app, Google, Facebook and Microsoft.
We have collected data and statistics on MyFitnessPal. Read on below to find out more.
|People||Mike Lee (founder), Dipanjan Deb (CEO, Francisco Partners), Vilay Raghunathan (VP, Engineering)|
|Parent company||Francisco Partners|
|Industry||Health and fitness|
Note: We estimate that 80 percent of Under Armour Connected Fitness segment revenue comes from MyFitnessPal, which is the company’s flagship app.
Source: Under Armour
Note: Profit for 2016 to 2019 covers entire Under Armour Connected Fitness segment. We expect MyFitnessPal was not a loss making part of the segment, in 2014 CEO Mike Lee said it had been profitable for many years.
Source: Under Armour
Note: It’s hard to determine how many of MyFitnessPal’s users are active. It uses similar terminology for downloads and users
Sources: MyFitnessPal, The Guardian
How much did Under Armour sell MyFitnessPal for?
Under Armour sold MyFitnessPal for $345 million, a loss of $130 million on the price it paid in 2015
How many MyFitnessPal accounts were hacked in 2018?
According to The Guardian, 150 million MyFitnessPal accounts were hacked
How many foods are logged in MyFitnessPal’s database?
Over seven million foods have been logged as of 2020