Tracking progress has always been necessary for fitness fanatics, but the internet and mobile apps made these services available to everyone.
MyFitnessPal was one of the first to provide tracking services for fitness and health, with user generated meals, items and workouts. Strava, AllTrails and Komoot added refined tracking through GPS and route planning, which let users explore routes and challenge friends on times.
The introduction of the iPhone led to the creation of Fitbit and other fitness accessories, which used sensors to better track steps, distance and heart-rate. Apple and other brands have added more health and fitness tracking in recent years, marketing their watches as all-in-one fitness solutions.
The market for fitness has split between trackers and agnostic fitness platforms, which let users dictate timing and intensity and personalized programs for the user. These personalized packages use a mixture of AI and human interaction to mimic a traditional personal trainer.
Peloton may be seen as the cumulation of this more personalized and expensive fitness sector. The company sells a treadmill and bike with a price tag at the upper-end of the market, while also offering a subscription to its fitness classes and personalized workout routines.
While Peloton has been successful, fitness apps still mostly offer their services for free through ads or opt-in premium services. Leap Fitness has launched several free apps which target specific types of people, such as those who want to a six pack or who don’t have any gym equipment at home.
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Often, health and fitness sectors are combined, and include wellness and Covid apps. This sector profile only includes statistics directly related to fitness, however a few of the fitness apps covered do also offer health in the form of calorie counters and nutritional information.
Read on below for data and statistics on the fitness app sector.
Top fitness apps
|Fitbit||Recently acquired by Google to be part of the company’s hardware division. Known for its popular fitness trackers|
|MyFitnessPal||One of the most popular calorie trackers, with a huge database of food products|
|Strava||A popular fitness app with the cycling community with a competitive King of the Hill mode|
|Peloton||Seller of expensive cardio equipment and exercise livestreams that can be followed along at home|
|AllTrails||Another route planning app used for outdoor activities such as hiking, climbing and snow sports|
|FitOn||A fitness app which prides itself on offering free workout and meditation sessions|
|BetterMe||An all-in-one health, fitness and wellness app that acts as a virtual health coach|
|Sweat||A fitness app built for women, which has a large library of female trainers and workouts|
|Zwift||A massively multiplayer online cycling game that lets you explore virtual worlds at home|
|Leap Fitness||Publisher of the most popular free fitness apps on iOS and Google Play|
|Sweatcoin||An app that rewards users for walking with sweatcoins, which can be exchanged for real-world goods|
Fitness App Revenue
Revenue increased by 84% in 2020, primarily through higher usage during lockdown and new subscriptions models tested by several apps.
Fitness Revenue by App
MyFitnessPal leads the pack in IAP revenue for both 2020 and 2021, with Strava second in both years. About 50% of IAP revenue for the fitness section comes from the US.
Fitness Revenue by App (2020)
|Workouts by Muscle Booster||$20 million|
Fitness App Users
The fitness app market was almost stagnating before the pandemic. It received a 45% boost in users in 2020, and interest has remained high in 2021, with total sessions at the same level as 2020.
Fitness Sessions by App
MyFitnessPal also leads in total sessions for 2021, surpassing Leap Fitness’ Home Workout app. Strava looks to be one of the few fitness apps to reach more sessions in 2021 than 2020.
Fitness sessions by App (2020)
|Home Workout (Leap Fitness)||2.06 billion|
|Nike Run Club||1.64 billion|
|Six Pack 30 Days (Leap Fitness)||1.35 billion|
|Nike Training Club||1.22 billion|
|Workouts by Muscle Booster||1.07 billion|
Fitness Downloads by App
Leap Fitness leads the market in downloads with its Home Workout and Six Pack in 30 Days apps, which offer simplistic routines to get fit. On a whole, fitness apps have been downloaded over 400 million times in 2021.
Fitness Downloads by App (2020)
|Home Workout (Leap Fitness)||39.6 million|
|Six Pack 30 Days (Leap Fitness)||27.8 million|
|Workouts by Muscle Booster||24.1 million|
|Nike Run Club||17.3 million|
|Nike Training Club||13.7 million|