Wellness App Revenue and Usage Statistics (2024)

Louise Wylie

Updated: March 26, 2024

Globally, around 11 percent of the population are estimated to have a mental health disorder. Factors including social stigma, limited healthcare access and cost can prohibit those with mental health issues from receiving support. However, wellness apps have offered another route through self-help.

Users turn to wellness apps to help with stress reduction, reduce burnout and improve sleep. To do this, companies offer tools such as mediation guides, daily affirmations and sleep tracking tools.

Many of the apps focus on quick daily engagement, with a morning affirmation, a regular goal or guided mediations. These sometimes include traditional mental health services like interaction with a therapist, although generally they focus more on mindfulness.

Traditional talking therapies struggle with affordability and access. The demand for in-person mental health services outstrips the capacity of therapists and health services, further driving more people to wellness apps. Services offered by apps have expanded to cover some of the gap left by conventional treatment.

At the beginning of the coronavirus pandemic, downloads of Calm and Headspace shot up and with it their revenue. Anxious and stressed people faced with worldwide uncertainty and restricted access to in-person, conventional mental health and wellbeing support, turned to wellness apps.

This sudden growth has tapered off but the outlook remains positive for the sector. While the region generating the most revenue in mental wellbeing apps remains North America, the Asia Pacific region is forecast to experience the most growth over the next decade.

We have collected data and statistics on the wellness sector. Read on below to find out more.

Key Wellness Statistics

  • Wellness apps generated $950 million revenue in 2023, a slump of 7.7% on the previous year
  • North America was responsible for $355 million of that revenue
  • Mediation app Calm generated $300 million revenue in 2023
  • Over 50 million people used wellness apps in 2023
  • There were 129 million wellness apps installed in 2023, a decrease of four million on the year prior

Top Wellness Apps

App NameDescription
https://betterme.world/BetterMeBetterMe markets itself as a healthy lifestyle programme without extreme weight loss, focusing on wellbeing
https://www.bettersleep.com/BetterSleepFormally known as Relax Melodies, BetterSleep analyses users' chronotypes, tracks sleep and creates bedtime routines
https://www.businessofapps.com/data/calm-statistics/CalmCalm includes mediation tools, sleep aids and video lessons on gentle stretching
https://www.thefabulous.co/FabulousA self-care coaching app to build daily habits such as drinking water, exercising and focused working
https://www.businessofapps.com/data/headspace-statistics/HeadspaceMediation app Headspace offers courses for stress, anger, depression and work performance, as well as programmes for sleep and exercise
https://iamaffirmations.app/I AmI Am centres on daily affirmations to build self-confidence and change thought patterns
https://apps.apple.com/gb/app/relax-app-meditation-sleep/id1554339016RelaxUsers have access to exercises and programmes to improve mindfulness and mental health
https://www.sleepcycle.com/Sleep CycleWith an alarm based on sleep patterns, sleep analysis and recordings of snoring and sleep talking, Sleep Cycle is intended to improve users' sleep

Wellness App Revenue

The wellness app industry generated $950 million in 2023, down from the $1.03 billion the previous year.

Wellness app sector annual revenue 2016 to 2023 ($bn)

Wellness Revenue by Region

North America spent the most on wellness apps in 2023, followed by Europe.

Wellness app sector revenue by region 2023 (%)

Wellness Revenue by App

Calm and Headspace were the top apps in the wellness market in 2023, followed by Pokemon Sleep.

Wellness in app revenues 2023 (%)

Calm and Headspace annual revenue 2016 to 2023 ($mm)

Wellness App Usage

There was 56 million wellness app users in 2023, a significant drop from the 85 million users during lockdown.

Wellness app sector users 2016 to 2023 (mm)

Wellness App Market Share

Calm has the most market share in the wellness market, followed by Headspace and Fabulous.

Wellness app market share 2023 (%)

Wellness App Downloads

Wellness apps shot up in popularity from 2018, peaking in 2020 with 164 million downloads.

Meditation app annual downloads 2016 to 2023 (mm)

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