Wellness App Revenue and Usage Statistics (2024)

Louise Wylie

Updated: March 26, 2024

Globally, around 11 percent of the population are estimated to have a mental health disorder. Factors including social stigma, limited healthcare access and cost can prohibit those with mental health issues from receiving support. However, wellness apps have offered another route through self-help.

Users turn to wellness apps to help with stress reduction, reduce burnout and improve sleep. To do this, companies offer tools such as mediation guides, daily affirmations and sleep tracking tools.

Many of the apps focus on quick daily engagement, with a morning affirmation, a regular goal or guided mediations. These sometimes include traditional mental health services like interaction with a therapist, although generally they focus more on mindfulness.

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Traditional talking therapies struggle with affordability and access. The demand for in-person mental health services outstrips the capacity of therapists and health services, further driving more people to wellness apps. Services offered by apps have expanded to cover some of the gap left by conventional treatment.

At the beginning of the coronavirus pandemic, downloads of Calm and Headspace shot up and with it their revenue. Anxious and stressed people faced with worldwide uncertainty and restricted access to in-person, conventional mental health and wellbeing support, turned to wellness apps.

This sudden growth has tapered off but the outlook remains positive for the sector. While the region generating the most revenue in mental wellbeing apps remains North America, the Asia Pacific region is forecast to experience the most growth over the next decade.

We have collected data and statistics on the wellness sector. Read on below to find out more.

Key Wellness Statistics

Wellness apps generated $950 million revenue in 2023, a slump of 7.7% on the previous year
North America was responsible for $355 million of that revenue
Mediation app Calm generated $300 million revenue in 2023
Over 50 million people used wellness apps in 2023
There were 129 million wellness apps installed in 2023, a decrease of four million on the year prior

Health & Fitness App Report 2024

Want to learn more about the health & fitness app industry? In our Health & Fitness App report, we cover financials, usage, downloads, and demographics by age and gender, alongside market share, engagement, and benchmarks.

Top Wellness Apps

Link	App Name	Description
https://betterme.world/	BetterMe	BetterMe markets itself as a healthy lifestyle programme without extreme weight loss, focusing on wellbeing
https://www.bettersleep.com/	BetterSleep	Formally known as Relax Melodies, BetterSleep analyses users' chronotypes, tracks sleep and creates bedtime routines
https://www.businessofapps.com/data/calm-statistics/	Calm	Calm includes mediation tools, sleep aids and video lessons on gentle stretching
https://www.thefabulous.co/	Fabulous	A self-care coaching app to build daily habits such as drinking water, exercising and focused working
https://www.businessofapps.com/data/headspace-statistics/	Headspace	Mediation app Headspace offers courses for stress, anger, depression and work performance, as well as programmes for sleep and exercise
https://iamaffirmations.app/	I Am	I Am centres on daily affirmations to build self-confidence and change thought patterns
https://apps.apple.com/gb/app/relax-app-meditation-sleep/id1554339016	Relax	Users have access to exercises and programmes to improve mindfulness and mental health
https://www.sleepcycle.com/	Sleep Cycle	With an alarm based on sleep patterns, sleep analysis and recordings of snoring and sleep talking, Sleep Cycle is intended to improve users' sleep