Strava Revenue and Usage Statistics (2024)

David Curry

Updated: March 27, 2024

Labelled the ‘network for athletes’, Strava has built up an active userbase of cyclists who sweat by the app. The phrase “If it’s not on Strava, it didn’t happen” is prolific in cycle communities and over two thirds of the Tour de France cyclists regularly track stage results on it. 

Similar to Under Armour, Strava has built the community by marketing itself as the app for professionals. Fitbit and MyFitnessPal have both been sold as a fitness app for everyone, while Strava’s community is a lot more of a serious commitment. By not releasing any hardware, it has also remained platform agnostic. 

For the first few years of Strava’s life, all activity was driven by cyclists. Compared to other apps available, Strava offered far more granular data input. It also featured a social element, in which cyclists could share activities and receive support and compete with the community. 

The competition element has become the key factor drawing users back to the app. It has influenced many in the community to put more hours on Strava than any other social platform, with many cyclists painstakingly trying to stay “King (or Queen) of the mountain” on their local route. 

In 2017, Strava added more social features, after noticing non-fitness activity on the platform. This could be seen as the first major breakaway from the activity-only mantra Strava sold to its users, and it was led by CEO James Quarles, who had been appointed a few months earlier from Instagram

Under Quarles, Strava began moving into new forms of GPS tracking, like running and marathons, alongside stationary exercises like treadmill and rowing. It also put more of an emphasis on the social side of Strava, increasing activities posted from one billion in 2017 to three billion in 2020. 

That focus on social has been dialled back since Michael Hovarth and Mark Gainey, the two co-founders, have returned to run the business. The duo relaunched Strava subscription service, called Summit, which features three segments: competition, metrics and discovery. 

Strava is adding two million users per month, and argues that in comparison to other fitness tracking apps, users spend longer on its app. It is behind Fitbit and MyFitnessPal on raw numbers, but many of those on Strava would not migrate to any other platform, which provides Strava with an exclusivity edge.

We have collected data and statistics on Strava. Read on below to find out more.

Strava Key Statistics

  • Strava generated $275 million revenue in 2023, a 25% increase on the previous year
  • In 2023, Strava had 120 million registered users, with two million added every month
  • Two billion activities were completed on Strava in 2022
  • In December 2020, Strava was valued at $1.5 billion

Strava Overview

TitleTitle 2
Launch dateJuly 2009
HQSan Francisco, California
PeopleMichael Hovarth (co-founder, CEO), Mark Gainey (co-founder, Chairman)
Business typePrivate
LicenseProprietary
IndustryFitness

Strava Revenue

Strava made $275 million revenue in 2023, a 25% year-on-year increase.

Strava annual revenue 2017 to 2023 ($mm)

YearRevenue ($mm)
201734
201845
201960
202098
2021167
2022220
2023275

Sources: Bloomberg, Sensor Tower

Strava Users

Strava has 120 million registered users, a 26% increase on the year before.

Strava annual users 2016 to 2023 (mm)

YearUsers (mm)
201620
201728
201836
201942
202055
202176
202295
2023120

Sources: Company data, Inc

Strava Valuation

Strava was most recently valued at $1.5 billion in 2020, in a funding round led by Sequoia Capital and TCV.

Strava valuation 2019 to 2020 ($bn)

YearValuation ($bn)
20190.3
20201.5

Sources: Scale Fanatics, Yahoo Finance 

Strava Age Demographics

Strava has a high percentage of Millennials using its app, accounting for almost half of all cyclists.

Strava cycling age demographics 2023 (%)

GenerationAge demographics (%)
Gen Z17%
Millennials47%
Gen X29%
Boomers7%

Strava Activities

There were two billion activities published on Strava in 2022.

Strava annual activities published 2018 to 2022 (bn)

YearActivities (bn)
20180.6
20190.8
20201.1
20211.8
20222

Source: Company data 

Strava Kilometres

Strava also publishes how many kilometres its users manage to complete in a year. In 2022, this surpassed 29.3bn kilometres.

Strava annual kilometres covered 2016 to 2022 (bn)

YearKilometres (bn)
20162.7
20175.5
201810.7
201911.2
202017.1
202132.1
202229.3

Source: Company data

Strava Connected devices

There are 400 connected devices, such as smartwatches and fitness trackers, which are compatible with Strava for tracking.

Strava connected devices 2016 to 2020

YearConnected devices
2016200
2018300
2020400

Source: Company data

Strava Users vs Competitors

FAQ

How many Tour de France riders use Strava?

120 of the 176 Tour de France riders uploaded stage results to Strava (Inc)

How many kudos are given on Strava each year?

7.1 billion kudos were given on Strava in 2020

How many countries is Strava available in?

Strava is available in 195 countries

How many Strava users are located in the United States?

According to Inc, only 20 percent of Strava users are from the US

How many Strava users have climbed Everest?

Nine Strava users recorded their Everest climb in 2019 (Strava

How many sports can you track on Strava?

Over 33 sports are available to track on Strava

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