Education App Revenue and Usage Statistics (2024)

Louise Wylie

Updated: July 9, 2024

If someone wants to learn a new skill, pick up another language or get some help with schoolwork, they are likely to turn to an educational app. With hundreds of thousands of apps to choose from, it’s possible to find training for a wide range of educational needs. The sector is the second largest in the Google Play Store and third largest in the Apple App Store.

The education app sector grew significantly during the pandemic, as schools and universities were forced to move completely online, jobs were made redundant and workers retrained, and people picked up language learning as a hobby. The gamification of learning has encouraged daily use of educational apps, wherever and whenever users want to study.

Study apps are increasingly being used to supplement traditional classroom-based learning, filling the role of private tutoring and parental support, albeit in a less personalised and focused approach. With the coronavirus pandemic, some of these apps began to stand in for in-person teaching and act as a medium for students to complete work and receive feedback remotely.

The use of study apps skyrocketed during the pandemic, as 1.6 billion students had to leave school. Many countries rapidly switched to online learning, using platforms such as Google Classroom and ClassDojo. Chegg has become the most valuable ed-tech company in the world, offering its Chegg Study service to students in search of homework answers.

The growth appears likely to continue with the push for online reskilling and the integration of apps into schoolwork. Young people in particular have adopted the move online. In the United States, Gen Z are 107 percent more likely to use education apps than the wider population.

One issue educational apps have to address is the emergence of artificial intelligence chatbots which students may use to search for homework answers in a quick and free way, although Duolingo and Chegg are both partnering with ChatGPT to combat this shift. Still, students may be less likely to subscribe to homework help websites if they believe they can find the answers through AI.

We have collected data and statistics on the education sector. Read on below to find out more.

Key education app statistics

  • The educational app sector made $7 billion in 2022, a 7.2% increase on the previous year
  • From 2023 to 2030, the education app market is expected to grow at a 8.9% compound annual growth rate
  • Homework help company Chegg generated the most revenue of any educational app in 2022 at $766 million
  • Duolingo was the most downloaded education app last year with more than 100 million downloads

Top education apps

App NameDescription
https://www.businessofapps.com/data/duolingo-statistics/DuolingoThe most popular and highest grossing language learning app in 2021, which went public on the NASDAQ
https://www.businessofapps.com/data/babbel-statistics/BabbelA paid-for language service with 10 million subscribers
https://byjus.com/learning/BYJU'SIndian company BYJU'S operates in more than 100 countries to offer educational content through digital animation videos
https://edu.google.com/workspace-for-education/classroom/Google ClassroomA free blended learning platform intended to simplify file sharing between teachers and students
https://brainly.com/BrainlyA crowdsourcing app to help students and parents with homework questions
https://photomath.com/enPhotomathFocused on maths education, Photomath scans and recognises equations and displays step-by-step explanations
https://www.abcmouse.com/abc/?8a08850bc2=T1332584625.1684159072.7178ABCmouseABCmouse offers learning activities for children aged 2-8 through a subscription service, covering subjects such as reading, maths, science, music and art
https://lingokids.com/LingokidsInitially an English language learning app, Lingokids is a wider educational platform for children aged 2-8
https://www.classdojo.com/ClassDojoAimed at primary school children, ClassDojo operates in more than 180 countries and allows teachers to give students feedback on skills and create classes
https://www.udemy.com/UdemyThe more than 210,000 courses provided through Udemy are predominately for job-related skills and some generate credit towards technical certification
https://www.chegg.com/CheggBased on a subscription service, Chegg provides expert guidance on coursework, tools to create bibliographies, help with maths problems and writing feedback
https://elevateapp.com/ElevateBrain training app Elevate aims to improve communication, maths and memory skills

Education app revenue

Education apps generated $7 billion of revenue in 2022, with accelerated growth during the pandemic. Revenue is estimated to grow further by a CAGR of 8.9% until 2030.

Education app market revenue 2016 to 2022 ($bn)

Education revenue by app

Chegg brought in the most revenue in 2022 at $766 million, although Duolingo topped the download and consumer spending charts for that year.

Education annual revenues by app 2017 to 2022 ($mm)

Education app spending by region

North America was the region responsible for the most spending on education apps in 2020, followed by Europe, Middle-East and Africa.

Education app spending by region 2020 (%)

Education app users

Education apps saw a noticeable boost in usage over the pandemic, rising from 185 million users in 2019 to 270 million in 2020. Growth has continued in 2021 and 2022.

Education app users 2017 to 2022 (mm)

Education active users by app

ClassDojo has the most active users, with it claiming to have over 50 million parents and teacher accounts. Duolingo is growing at a faster rate however.

Education active users by app 2022 (mm)

AppUsers (mm)
ClassDojo50
Duolingo 49
LingoKids25
Chegg9.2
BYJU's 7.5
Photomath6.5
Babbel6

Sources: Company data, AppMagic

Education registered users by app

Duolingo has the most registered users, with Brainly in second place with 350 million students signing up for its homework helping forum.

Education registered users by app 2022 (mm)

AppRegistered users (mm)
Duolingo500
Brainly350
ClassDojo100
BYJU115
Photomath85

Sources: Company data

Number of education apps in app store

There were 455,000 education apps in the Google Play and Apple App Store in 2022, a slight increase on the 439,000 apps available in 2021.

Education apps on mobile app stores 2014 to 2022 (mm)

Education app downloads

Installs of education apps tend to peak in the third quarter annually as students return to schools, colleges and universities. Almost half of all installs in 2020 were in Asian and Pacific countries.

Education app annual downloads 2017 to 2022 (mm)

Education downloads by app

In 2022, Duolingo was the most downloaded educational app by a significant margin with 98 million downloads.

Top 10 education apps by downloads 2022 (mm)

AppDownloads (mm)
Duolingo 148
Brainly46
Photomath39
Baby Panda's School Bus34
Google Classroom28.9
Baby Panda World - BabyBus28.7
Coloring Games28.3
PictureThis20
Kahoot! 17.8
Aha World17.5

Source: Apptopia

Education app downloads by region

Asia-Pacific was responsible for the most downloads, accounting for almost half in 2020. Europe, Middle-East and Africa came second with a quarter of all education app downloads.

Education app downloads by region 2020 (%)

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