App Store Data (2022)

David Curry

Updated: August 31, 2022

Outside of China, Apple and Google control more than 95 percent of the app store market share through iOS and Android, respectively. Both mobile OSes originally came with a few pre-installed apps, but quickly launched app stores, which allowed third-party developers to publish apps and games.

Within a year of both being available, tens of thousands of developers were building apps and games for the platforms. In less than five years, both Apple and Google had over one millions apps and games available, which generated millions in app revenue for both companies.

The app economy was built on these two platforms, which have expanded their offerings to include apps for consumers and every type of business. It is estimated to be worth approximately $6.3 trillion according to App Annie.

Others have tried to match Apple and Google. Microsoft launched its own store for Windows Mobile and Huawei has its own store after being banned from using Android. There are also niche app and game stores outside of mobile, such as Steam, Epic Games Store, and the Microsoft Store app for PC.

Apple and Google have both, for the past three years, added more barriers to entry for developers. They have also purged millions of apps from their respective stores, in an attempt to improve quality across the ecosystem.

As Android is unavailable in China, several app stores have sprung up in the country, which include MyApp by Tencent, Huawei App Market, OPPO software store and a few others. These account for approximately 75 percent of all app downloads in China.

Apple is able to continue to operate in China with its app store, although the Chinese government regularly sweep the store to remove apps and games.

We have collected data on Apple’s App Store and Google Play. Read on below to find out more.

Apple App Store key statistics

  • Apple’s App Store has 3.59 million apps and 984,000 games
  • Games make up 21.8% of the Apple App Store
  • Business and education are the second and third most popular categories
  • Free apps make up 92.3% of the Apple App Store

Apps & Games in the Apple App Store

Apple’s App Store had 4.567 million apps and games as of June 2021, a 7.5% increase on the year prior.

Apple App Store Quarterly Apps and Games 2009 to 2022 (mm)

Apple App Store Annual Apps and Games 2009 to 2021 (mm)

YearApps and Games (mm)
20090.118
20100.208
20110.358
20120.553
20130.849
20141.162
20151.744
20162.411
20173.110
20183.256
20193.952
20204.246
20214.567

Apps in the Apple App Store

The majority of apps on the Apple App Store are non-game, accounting for 78% of the app store. There were 3.593 million apps on the store as of June 2021.

Apple App Store Quarterly Apps 2009 to 2022 (mm)

Apple App Store Annual Apps 2009 to 2021 (mm)

YearApps (mm)
20090.068
20100.144
20110.271
20120.437
20130.691
20140.942
20151.363
20161.840
20172.329
20182.445
20193.051
20203.305
20213.593

Games in the Apple App Store

Apple’s App Store contains over one million games, which cover almost every conceivable sub-genre of game.

Apple App Store Quarterly Games 2009 to 2021 (mm)

Apple App Store Annual Games 2009 to 2021 (mm)

YearGames (mm)
20090.049
20100.064
20110.087
20120.116
20130.158
20140.219
20150.381
20160.570
20170.780
20180.810
20190.901
20200.940
20210.973

Most Popular Apple App Store Categories

Paid vs Free Apps in Apple App Store

Average App Price in Apple App Store


 

Google Play App Store key statistics

  • Google Play’s App Store has 2.33 million apps and 442,000 games
  • Games make up 15.6% of the Google Play Store
  • Education and business apps are second and third most popular categories
  • Free apps make up 96.2% of the Google Play Store

Apps & Games in the Google Play Store

Google Play has 2.78 million apps and games on its store, a 5% decrease on the year prior.

Google Play Store Quarterly Apps and Games 2009 to 2022 (mm)

Google Play Store Annual Apps and Games 2010 to 2021 (mm)

YearApps and Games (mm)
20100.090
20110.325
20120.675
20131.030
20141.325
20151.700
20162.600
20173.500
20182.610
20192.810
20202.930
20212.783

Apps in the Google Play Store

The Google Play Store had 2.33 million apps on its store, which make up 83% of the entire store.

Google Play Store Quarterly Apps 2009 to 2022 (mm)

Google Play Store Annual Apps 2010 to 2021 (mm)

YearApps (mm)
20100.069
20110.250
20120.519
20130.793
20141.046
20151.343
20162.054
20172.765
20182.122
20192.324
20202.431
20212.337

Games in the Google Play Store

Google Play has 445,000 games on its store. Total games on the store peaked in 2017, when it had 735,000 games available.

Google Play Store Quarterly Games 2009 to 2022 (mm)

Google Play Store Annual Games 2010 to 2021 (mm)

YearGames (mm)
20100.020
20110.074
20120.155
20130.236
20140.278
20150.357
20160.546
20170.735
20180.478
20190.476
20200.498
20210.445

Most Popular Google Play Store Categories

Paid vs Free Apps in Google Play Store

Average App Price in Google Play Store

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