App Store Data (2022)

David Curry

Updated: May 4, 2022

Outside of China, Apple and Google control more than 95 percent of the app store market share through iOS and Android, respectively. Both mobile OSes originally came with a few pre-installed apps, but quickly added third-party developers to improve the experience.

Within a year of both being available, tens of thousands of developers were building apps and games for the platforms. In less than five years, both Apple and Google had over one millions apps and games available, which generated millions in app revenue for both companies.

The app economy was built on these two platforms, which have expanded their offerings to include apps for consumers and every type of business. It is estimated to be worth approximately $6.3 trillion according to App Annie.

Apple and Google have both, for the past three years, added more barriers to entry for developers. They have also purged millions of apps from their respective stores, in an attempt to improve quality across the ecosystem.

As Android is unavailable in China, several app stores have sprung up in the country, which include MyApp by Tencent, Huawei App Market, OPPO software store and a few others. These account for approximately 75 percent of all app downloads in China.

Apple is able to continue to operate in China with its app store, although the Chinese government regularly sweep the store to remove apps and games.

We have collected data on the two main app stores in the West, Apple and Google Play. Read on below to find out more.

Apple App Store key statistics

  • Apple’s App Store has 3.6 million apps and 984,000 games
  • Games make up 21.8% of the App Store.
  • Business and education are the second and third most popular categories
  • Free apps make up 92.3% of the Apple App Store

Apps & Games in the Apple App Store

Year Apple Store Apps and Games
2009 0.12 million
2010 0.21 million
2011 0.37 million
2012 0.57 million
2013 0.87 million
2014 1.1 million
2015 1.8 million
2016 2.6 million
2017 3.1 million
2018 3.2 million
2019 3.9 million
2020 4.3 million
2021 4.5 million

Apps in the Apple App Store

Year Apple Store Apps
2009 0.07 million
2010 0.15 million
2011 0.28 million
2012 0.45 million
2013 0.71 million
2014 0.95 million
2015 1.4 million
2016 1.9 million
2017 2.3 million
2018 2.4 million
2019 3.0 million
2020 3.4 million
2021 3.6 million

Games in the Apple App Store

Year Apple Store Games
2009 50,000
2010 65,000
2011 89,000
2012 119,000
2013 163,000
2014 224,000
2015 396,000
2016 631,000
2017 783,000
2018 812,000
2019 903,000
2020 935,000
2021 984,000

Most Popular Apple App Store Categories

Category Percentage of App Store
Games 21.86%
Business 10.11%
Education 8.68%
Lifestyle 8.62%
Tools 6.12%
Entertainment 5.79%
Travel & Local 3.80%
Food & Drink 3.57%
Health & Fitness 3.41%
Productivity 3.08%
Finance 2.45%
Shopping 2.42%
Books 2.39%
Music & Audio 2.32%
Social 2.28%
Photo & Video 2.06%

Paid vs Free Apps in Apple App Store

Pricing Percentage
Paid 7.70% (337,030)
Free 92.30% (4,039,970)

Average App Price in Apple App Store

App Type Average Price
App $5.5
Game $2.8
Average $4.9

Source: PocketGamer 


 

Google Play App Store key statistics

  • Google Play’s App Store has 2.39 million apps and 442,000 games
  • Games make up 15.6% of the Google Play Store
  • Education and business apps are second and third most popular categories
  • Free apps make up 96.2% of the Google Play Store

Apps & Games in the Google Play Store

Year Google Play Apps and Games
2010 0.07 million
2011 0.25 million
2012 0.6 million
2013 1.0 million
2014 1.3 million
2015 1.6 million
2016 2.2 million
2017 3.0 million
2018 3.3 million
2019 2.7 million
2020 2.9 million
2021 2.8 million

Apps in the Google Play Store

Year Google Play Apps
2010 0.06 million
2011 0.19 million
2012 0.46 million
2013 0.7 million
2014 1.0 million
2015 1.2 million
2016 1.7 million
2017 2.4 million
2018 2.6 million
2019 2.3 million
2020 2.5 million
2021 2.3 million

Games in the Google Play Store

Year Google Play Games
2010 6,300
2011 53,750
2012 137,000
2013 230,000
2014 288,000
2015 315,000
2016 472,000
2017 574,000
2018 605,000
2019 336,000
2020 365,000
2021 442,000

Most Popular Google Play Store Categories

Category Percentage of App Store
Games 13.44%
Education 9.43%
Business 6.91%
Tools 5.98%
Entertainment 5.86%
Music & Audio 5.50%
Lifestyle 5.38%
Books 4.36%
Personalisation 4.12%
Shopping 3.65%
Food & Drink 3.61%
Productivity 3.54%
Health & Fitness 3.53%
Travel & Local 3.13%
Finance 3.0%
Communication 2.08%

Paid vs Free Apps in Google Play Store

Pricing Percentage
Paid 114,000 (3.8%)
Free 2,890,000 (96.2%)

Average App Price in Google Play Store

App Type Average App Price
App $6.3
Game $4.7 
Average $6

By signing up you agree to our privacy policy. You can opt out anytime.