App Benchmarks

Key benchmarking metrics by platform, category and region

App Reactivation Rates (2024)

App Store Optimization Rates (2024)

App Refund Rates (2024)

App Engagement Rates (2024)

In-App Response Rates (2024)

Lifetime Value App Rates (2024)

App Tracking Transparency Opt-In Rates (2024)

SKAdNetwork Adoption and Usage Rates (2024)

App Churn Rates (2024)

App Performance Rates (2024)

App Subscription Data (2024)

App Renewal Rates (2024)

App Activation Rates (2024)

App Retention Rates (2024)

App Demographics Data (2024)

App Pricing Benchmarks (2024)

App Conversion Rates (2024)