App Conversion Rates (2023)

David Curry

Updated: January 9, 2023

One of the most consistent metrics used in the app industry is conversion rate, as it can be applied to a variety of different factors, from installing an app to purchasing a subscription or watching a video advert.

In many cases, the user is on a journey even before install, with metrics like impressions to page views and impressions to installs tracking how an app performs and if it is properly optimized for the two most popular app stores: Apple and Google Play.

Once the app is installed, the journey continues, with users guided to higher-value conversions such as purchases and subscriptions. Having a user reach these milestones is critical for a lot of apps, as traffic alone cannot push the envelope.

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