Key App Demographics Statistics
App Age Demographics by Category
App Gender Demographics by Category
Average Time Spent by Country
App Downloads by Country
App Consumer Spend by Country
Hours Spent on Apps by Country
Time Spent Per Day on App Category
Over five billion people in the world use mobile apps everyday, for all sorts of tasks from the most trivial of games and social interactions to banking, learning a new language, and receiving medical advice.
The proliferation of the app industry over the past decade has led to millions of apps available on the two most popular stores, the Apple App Store and Google Play Store.
While apps draw in all types of users, certain categories tend to entice users of certain age, gender, and income demographics. Alongside this, we see divergence by country and platform, with the average daily usage in some countries rising above five hours a day, while in others it is closer to three hours.
In developing nations which have different patterns of internet deployment, with some skipping the personal computer generation and stepping straight into mobile, there are noticeable differences in the time spent on mobile and the interactions.
In other countries, we see the opposite effect, where people are trying to reduce the amount of time spent on apps. In the United States and Europe, app developers and store operators have created wellbeing services, aimed at alerting users of excessive use.
All of this data is important for people involved in the app industry, as it provides a clearer understanding of the potential audience for app developers planning to launch an app or app marketers creating an ad campaign. It also lets us see how each generation makes it mark with new demands and interests.
We have collected data on app demographics. Read on below to find out more.
Key App Demographics Statistics
- On iOS, graphics & design apps had the highest percentage of 18-24 year old users, while weather apps had the lowest
- On Google Play, comic apps had the highest percentage of 18-24 year olds, while business apps had the lowest
- Developer tools had the highest percentage of male users on iOS, on Google Play this was auto & vehicle apps
- On iOS, books had the highest percentage of female users, on Google Play it was parenting apps
- By country, Indonesian
