App Development Trends 2020

Artyom Dogtiev

Updated: February 10, 2020

The world economy of today relies heavily on mobile hardware and software innovation, on mobile apps that have permeated all its verticals. With several million mobile apps out there, the app industry is arguably the most influential and crucial for its growth. The app ecosystem is driven by hardware and software innovations of two companies – Apple and Google. Among the latest software technologies that demonstrate real, tangible value and hence the most promising is Machine Learning that powers image recognition, sentiment classification, language translation, general pattern recognition and more. As well as Augmented Reality technology that breaths new into mobile games, education, e-commerce and other industries.

In this article we’ve put together the collective thinking of multiple app development professional on what app development trends will emerge for 2020.

In these quotes there are several common trends that were mentioned frequently:

  • Machine Learning and Artificial Intelligence rise that will play a bigger role in multiple areas of our lives and have both positive and negative impact
  • Augment Reality technology use case will continue to expand, covering multiple industries
  • Voice user interface will become a part of more mobile app UI as voice recognition technology will continue to improve.
  • Progressive Web Applications will continue to blur the line between mobile and web apps
  • Blockchain will help to increase apps security

If you want to contribute your view on mobile and in app advertising trends fill in the form here.

App Development Thought Leaders


3 Sided Cube – Sophia Story, CEO

“2020 will see a huge rise in apps that have a positive social impact because there is a global trend around technology being used for good. The next generation of developers is increasingly better skilled at using machine learning and artificial intelligence. We’ll see greater adoption of these, as big data becomes more available and developers can leverage these technologies more easily.”


Factory  – Ana Musa, Marketing Manager

“Data-driven suggestions in shopping/retail apps! 

Based on your purchasing and searching history, every app will give you only items you love and which are similar to ones you already bought. By finding patterns in past customer purchases, Amazon already uses this feature, and in 2020 every shopping app that wants to increase sales will include Data-drive suggestions in their shopping app. ”


Volare Systems  – Joe Wilson, Owner

“I think we will see more Progressive Web Applications (PWAs) in 2020. They are a nice bridge from pure web development to app-like features on devices, but with a single web code base. PWAs also have the advantage of low friction usage from a web search since they don’t have to be promoted and found in app stores (although they can be). ”


Dedicated Developers  – Vishal Bhatia, Founder & CEO

“In 2020, our thorough analysis indicates we will see a huge growth in bot technology, including chatbots and smart messaging bots. Bots offer automation that can upscale all mobile apps in terms of efficiency, helping customers, and effectively routing them to exactly where you want them to be. The technology surrounding automation is improving quickly, and we believe 2020 will reveal the use of bots in mobile app development companies throughout the world.

In terms of what other trends we see rising in app development for 2020 these include seeing 5G rise into the mainstream, an increase in usage of remote control with apps on mobile devices (aka Internet of Things), and more integration of augmented reality in mobile apps, just to name a few.


Qulix Systems – Alexander Arabey, Co-Founder, Director of Biz Dev

“As for the human-centered tech trends, I expect major growth in hyperautomation and democratization of technology. Hyperautomation will help better visualize functions, processes and KPIs to discover new business opportunities. At the same time, we are going to notice easier access to tech and business expertise at affordable costs. For example, democratization can manifest itself in test automation or making the learning curve for building data models less steep. In the area of smart space, I would vote for the boost in edge computing. For example, for the Internet of Things. The growth in the number of smart spaces and smart devices requires re-thinking the approach to the topology, and edge computing is exactly the thing.


Net Solutions – Brahmpreet Singh, Digital Manager

“Machine Learning offers an enormous amount of potential applications to improve efficiencies in business as well as the lives of individuals worldwide. As tech juggernauts pour more resources into the development of this technology, I fully anticipate a continued trend upwards in terms of AI and ML utilization within mobile apps. Well, let’s dig a bit deeper:

1) Firstly, the AI and ML will actively play an essential role in the 2020 U.S.presidential election. Deepfakes are getting better and can further baffle an electorate already struggling with allegations of “fake news.” Imagine a fake Donald Trump simulated saying a racial slur, which can quickly spread on all social media channels.

The stakes are high, and such misinformation can have a considerable impact. We can expect AI and ML to help counter deepfake algorithms by building apps with algorithms and training machine learning programs. It can help process and log familiar mannerisms of public figures and detect if images and videos have been retouched or altered.

2) Secondly, the adoption of AI and ML will accelerate at quite a high rate in combating the climate changes that have resulted in the lethal fire that ravaged Australia and Amazon Rainforests last year.

We can witness several organizations turning to AI and ML to build apps and cut through the chaos of data and make better use of Remote Sensing Data and field data to battle forest fires.

Apart from tackling the climate changes, AI and ML can help the agriculture industry in yielding healthier crops, control pests, and monitor soil and growing conditions.

Imagine a mobile app that provides diagnostic information to farmers through an image recognition algorithm that can diagnose a variety of plant diseases, pests, and nutrient deficiencies.

3) Thirdly, we will witness the voice usage to explode in 2020. Virtual assistants like Siri and Alexa have already topped out as a standalone experience around things like weather, news, and music. The breakthrough in 2020 will be saying goodbye to pull mentality and moving towards push mentality by transforming these assistants into ‘proactive’ assistants.

For example, if your mobile gets acquainted with your routine and finds out that you have sidetracked from it, say, your car breaks down, then your virtual assistant can suggest postponing your upcoming meetings or forwarding a ‘running late’ message to all the attendees.

Now that developers are getting better acquainted with the features and components of AI, expect to see more in-depth applications of this technology within the year 2020. ”


Bornfight – Filip Fajdetić, iOS Development Team Lead

“When it comes to trends that’ll shape mobile development in 2020, Apple and Google are strongly pushing machine learning and augmented reality to the forefront. Although users and developers still aren’t as amped up about those technologies, being backed by these two strong mobile powerhouses will surely lead to their much larger implementation. Another aspect that’s currently going strong and will continue to grow even faster are payment gateways like Apple and Google pay – their convenience is quickly changing the way we think about payment and they are rapidly replacing traditional models.

As for industries, I see a very big bump in traditional companies trying to modernize and digitize their processes through mobile applications – as apps can be used to upgrade, enhance or even fully automate some types of business processes, more and more ‘old-school’ companies are starting to embrace mobile on a rapidly growing scale. ”


Arateg – Andrew Volchek, Co-founder, CEO

“I believe that blockchain will be one of the most important development trends for 2020. Providing security and decentralization, it is being widely introduced in various fields including banking, insurance, healthcare, voting, digital identity, ride and messaging apps, real estate, stock trading, crowdfunding, and supply chain management.

Aiming to achieve digital trust, companies will integrate blockchain and machine learning to protect against fraud, hacker attacks, and malware. AR and VR are those technologies that dominate the market now and will dominate in the coming years.

Working in conjunction with IoT-enabled apps and devices, predictive analytics solutions will be adopted for remote equipment monitoring and maintenance, preventing failures, anomaly detection, and manufacturing life-cycle management.


Messapps – Vasily Malyshev, CEO

“Over the past few years, AI has been gaining momentum as a core technology for application developers. I think that in 2020, AI will completely change the approach to application development. Apps are getting smarter and smarter, so we can avoid many unnecessary actions from admin side, and provide much better and more useful software for its users.

Regarding new formats, in my opinion, voice user interface will play a major role in 2020. Nowadays, a lot of people can’t imagine their life without voice assistants such as Siri, Alexa, Google Assistant, etc.. Speech recognition in other apps allows users save time, which is always lacking in the modern world. ”


Apiumhub  – Ekaterina Novoseltseva, CMO

  • “Fintech and insutech industries are growing a lot. Both startups and banks are pushing a lot to offer the best and easiest digital product. Also, today’s technology helps companies to automate services and make it easier to satisfy sophisticated demands by their clients. The processes become faster and cheaper and young people are getting used to it. And what earlier was a privileged feature now becomes a basic need. Digital products become more and more complex and the ones who can not perform at the needed development level will lose market share very soon.
  • Security is becoming more and more important. In the most growing industries, the biggest user effort is in registration, so the face and ID recognition algorithms must be fast and reliable. And those algorithms are based on AI. 
  • In this digital era the customer is looking more and more for a human-like contact. He does not want to look for the best product fit, but he wants to ask for it. The same old way physical stores used to be like: you go there, you ask a “professional” to recommend you something by telling him what are your needs and the sales guy from the store gives you a couple of options. Chatbots are replacing these salespeople and even improve the process making it faster and more accurate. Chatbots ask you for your preferences, needs and budget and they just make your life easier by showing your exactly what you want. You spend less time looking for alternatives, so when you get to the checkout you have more probability of acquiring the product.


itCraft – Karol Wegner, CEO

“The year 2020. The truth is that the world of technology is constantly changing that almost anything is possible. Based on the technologies that were breaking popularity records in 2019 and what clients were coming to us with, I can safely predict that in 2020 there will be competition in the world of mobile application programming between cross-platforms React Native (from Facebook) and Flutter (from Google).

React Native has its supporters – In particular from world of web development. The language itself is derived from the react.js framework which was originally created with web development in mind. On the other hand, Flutter is based on Dart and was made to create client applications on various hardware platforms.

I have recently come to a conclusion that we live in a UX design era. Companies which provide the best UX design are winning – This is particularly important for mobile application development. 10-15 years ago it was important to know what a given product could do and if it functions correctly. The capability of a given product is still relevant today but it is more important to adapt a given product to fit a certain audience and their behaviour, expectations, etc. For those reasons I believe in the growth of the UX/UI design process and an increase in the demand of such services.


Mangosoft – Oleg Goncharenko, CEO

“The future is smart apps that respond to customer demands to the fullest. Each app will be totally personalized to individual users’ preferences and requirements. Besides, they will correspond to high-security standards thanks to cutting-edge technologies – blockchain, machine learning, VPNs, SSL, and TLS. In the near future, AI/ML will supplant human employees, significantly reducing their number and changing their specialization. Sure AR/VR technologies will see an upsurge, and everyone will use mobile wallets for convenience.


Steelkiwi – Slava Ponomarov, CEO

“So far, I don’t see any prerequisite for the global changes in the mobile industry in 2020. But I think that cross-platform development is going to be one of the directions that will evolve. The line between mobile apps and web apps will become more and more blurred. With Progressive Web Applications, the process of coding will become faster and it will be easier to adapt to different platforms.

I believe that PWA will take more functionality and will gain more popularity in the market. It’s all because its convenience and capacity are higher than that of web pages but lower than that of native apps. Despite the growth of cross-platform and PWA apps, I am sure that native development is unlikely to diminish to any significant extent. According to the latest trends, we should expect the further development of augmented reality apps for Android and iOS, the launch of 5G network, and Xiaomi MIUI Ultra Power Saving Mode”


JetRuby Agency – Dmitriy Baklikov, Head of Client Engagement

“AI, Big Data & Analytics is the largest growing sub-sector at the moment and it doesn’t seem to show any signs of slowing down any time soon. Having the relevant expertise here at JetRuby, we’ve seen a major interest in data extraction and analytics from many clients from various industries for the last few years. Some of them are currently adopting Artificial Intelligence to grow their products and businesses.”


Uptech – Andriy Bas, Co-founder & Team Lead

“For the last several years, there was a lot of buzz around Artificial Intelligence (AI), Augmented Reality (AR), Internet of Things (IoT). The media speculated on so much. But the fact is that only in 2020 developers will widely implement them in mobile apps. It’s already is far beyond the “Wow” effect: So, AR will help to increase customer experience: use for product demos, increase user interaction, etc.. Artificial Intelligence is useful for analyzing customer behavior, empowering real-time translation, driving mobile app personalization, improving customer support with chatbots. To control the non-IT equipment via remote controls or apps, IoT is the best one technology.

Companies with customer services will lose money without implemented chatbots to their apps. According to a recent survey, more than 63 percent of US online consumers like using chatbots to interact with businesses But on the other hand, there is a no-code movement in the app development. It becomes more comfortable to develop simple apps with visual programming tools, without any code. Apps like Bubble, Webflow, Airtable help make it happen. Therefore, such projects will be satisfied with these services, and outsourcing companies will help to build more complex apps. And most of the businesses will take into account business and product expertise of vendors instead of technology or the cost of developing the product. “


Unicsoft – Aleksey Zavgorodniy, Co-founder & Team Lead

“The biggest growth in app development we expect to see in Finance, Health & Fitness. Machine Learning, AI and AR will be the main trends in 2020 due to those facts:

– Both major platforms (iOS & Android) introduced a hardware-accelerated neural network execution.

– In late 2019 Google kicked off the challenge of On-Device Machine Learning.

– Google Maps introduced AR support in Google Maps, so they are started to be more interactive. Also, I want to emphasize that the world goes into mobile and 5G. Fewer people using voice plans, instead, they are mainly making calls through various messengers. Mark Zuckerberg shares some future plans & predictions, most of them are mainly about integrating as many services as possible to social networks to simplify online commerce. Viber just introduced integrated payments as well. “


Bachoo Design Studio – Elena Halitsky, Chief Production Officer

“I think the most notable tendency in 2020 will be putting a human character behind interfaces. This will involve changes in uUX patterns from tabs and list menus to conversational flows and chat-like onboardings. More and more products ignore developing native apps, preferring React and Electron. More often we notice products that launch only with apps without even creating a website. Goes without saying, everything goes mobile-first and more often, mobile-only. “


TechAffinity  – Jam Nelavai, Founder & CEO

“Now more than ever, app developers are losing out on engagement rates with the growing number of alternative options in the market. With Instant Mobile Apps, developers can now reach more people, improve user experience and increase engagement rates. Especially, when users are tired of downloading and installing apps on their devices.

Not to be confused with PWA (Progressive Web Apps), Instant mobile apps are small software programs that allow users to test out a portion of a native app without installing it on their device. Instant Apps can also seamlessly access the device’s hardware like Bluetooth, Camera, Sensors, etc giving a much better user experience. Instant apps use less memory and are faster than regular apps regardless of hardware and storage capabilities.

Instant App development is comparatively easier as it is only an upgrade to the existing native mobile app, it will benefit app developers in a big way. It is expected in 2020 and beyond, Instant Apps will become a norm and will be the focus for app developers. “


Core Mobile Apps  – Will Manuel, President

“I believe that Predictive Analytics and Artificial Intelligence(AI) will see exponential growth in 2020. With so many accessible cloud-based data points available, mobile app developers will be able integrate some pretty cool/innovative features in the apps they build. The common denominator here is the desire to create better User Experiences(UX). This can and will be key in taking a “Good” mobile app experience to “Great” and many business’ bottom lines will benefit dramatically from developers taking on this angle.

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