This guide will cover everything from how being a casino affiliate marketer works, how you stand to benefit from getting involved, and how to choose the best casino affiliate programs available.
Top Casino Affiliate Programs
Casino affiliate networks connect publishers with affiliate programs related to casino services.
The casino affiliate niche provides publishers with lots of high-paying offers capable of generating high income even with a limited number of offers.
Another advantage of casino affiliate programs is that they get backed by popular household names that greatly help to build trust.
Direct advertiser of the PIN-UP iGaming products
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We’ve researched and put together for you the best Casino affiliate networks.
What is a casino affiliate?
A casino affiliate essentially acts as an intermediary between casinos and players.
Affiliates are given a tracking link and get rewarded when new “players” register or play in the online casino–you’ll receive a commission every time someone clicks your link and completes the required transaction.
A player is someone who deposits real money in an online casino, and there are often bonuses on the profits generated by the casino from your referral.
Payment continues for the entire period as long as the referral stays and plays at the casino.
Top Casino Affiliate Programs
Below you’ll find the main pros and cons of casino affiliate marketing:
Pros
- There’s lots of growth and ever-increasing ROI on a revenue share model.
- Income almost always increases positively–dependent on the revenue share plan. Revenue share deals range from 25 to 50%.
- Players tend to be highly engaged in this niche, so they play significant stakes and generate more for affiliates.
- The commissions are usually high paying and consistent in the long-term.
- With hard work, a new casino affiliate can make good money in 6-12 months.
Casino affiliate program example
Source: Alpha Affiliates
Cons
- It doesn’t take much for a new player to change casinos if a better deal exists elsewhere.
- It’s a highly competitive niche and to do well requires persistent effort; you don’t get results immediately.
- The industry can change quickly, and you need to be able to adapt to it and potential new regulations.
- Admin fees can be applied, hurting your total earnings; overall, this depends on the network.
Casino affiliate offers are often high-paying and popular offers, even if there aren’t quite as many of them.
With names such as 7Stars and Ladbrokes offering great programs, affiliate marketers and brands have a lot of potential.
Affiliate Marketing Buyer's Guide
Download our Affiliate Marketing Buyer’s Guide to get a full list of the best service providers on the market to choose from. You will also learn how affiliate marketing works, benefits of using it and top affiliate marketing companies to work with to drive traffic for your mobile app.
The best casino affiliate programs
Casino affiliate programs are partnerships where affiliates earn money by promoting online casinos and referring new players.
When someone signs up or deposits at a casino through the affiliate’s unique link, the affiliate earns a commission, usually through revenue sharing (this is a percentage of the player’s losses), CPA (a fixed payment per new customer), or a hybrid of both.
These programs are often run by well-known online casinos and can be highly profitable, especially when affiliates attract consistent traffic through websites, SEO, social media, or streaming platforms.
We’ve listed the best casino affiliate programs below.
1. Royal Partners
Royal Partners is an affiliate marketing and casino program designed for promoting a group of online casinos under the Royal Partners brand.
Established in 2018, the program allows affiliates to earn money by referring players to various licensed casino platforms through different commission models, including revenue share, CPA (cost per action), and hybrid deals.
Affiliates working with Royal Partners gain access to a range of promotional tools such as banners, landing pages, and tracking systems. The program is known for its flexible terms, including no negative carryover and low payout thresholds.
It supports multiple payout methods, including bank transfers and cryptocurrency, and assigns personal managers to help affiliates maximize performance.
Overview
Royal Partners was founded in 2017 by a team with extensive experience in traffic arbitrage and the iGaming industry. The company has since evolved into a leading affiliate program in the online gambling sector.
It also offers a range of commission models and collaborates with multiple in-house casino brands.
Services
Royal Partners provides its customers with the following services:
- Promote over 13 trusted online casinos with global reach
- High earnings with up to 60% RevShare or $100 CPA with no negative carryover
- Personal manager, detailed analytics, and weekly payments
2. PIN-UP Partners
PIN-UP Partners is an affiliate marketing program focused on the iGaming industry, promoting brands such as Pin-Up Casino and Pin-Up Bet. It allows marketers, influencers, and content creators to earn money by referring players to these platforms.
Affiliates can choose from several commission models, including CPA, revenue share, and hybrid plans.
The program also offers tools like real-time dashboards, marketing creatives, and personal account managers to support affiliate efforts.
The platform supports affiliates from many countries, including Brazil, India, and Mexico.
Overview
Pin-Up Partners was founded in 2016 as the affiliate marketing division of PIN-UP Global, a company specializing in iGaming products.
The program was established following a collaboration between Marina Ilina, CEO of PIN-UP Global, and Alexander Riddick, an experienced entrepreneur and affiliate marketing expert.
Their partnership aimed to create a robust affiliate program to promote brands like Pin-Up Casino and Pin-Up Bet.
This initiative proved successful during the 2018 World Cup, where the program attracted over a million players in a month.
Services
PIN-UP Partners provides its customers with the following services:
- Reliable payouts with a low threshold and multiple payment methods
- Flexible commission models, including CPA, revenue share, and hybrid earning
- Marketing tools and support, such as creatives, landing pages, analytics, and personal managers
3. V.Partners
V.Partners is an iGaming affiliate program that offers a wide variety of games and betting options, making it appealing to affiliates targeting diverse audiences across various different markets.
Affiliates can earn through flexible commission plans, including revenue share up to 50%, CPA deals, or hybrid models.
The program provides lifetime commissions, weekly payouts, real-time tracking, multilingual promotional materials, and support from dedicated account managers to help affiliates grow. V.Partners accepts traffic from more than 50 countries (DE, AT, PL, NO, GR) and also Canada.
Overview
V.Partners is an iGaming affiliate program established in 2016. It’s the official affiliate network for several online casinos, including Vulkan Vegas, Ice Casino, VulkanBet, Verde Casino, Hit’N’Spin, and Vulkan Spiele.
V.Partners provides affiliates with flexible commission models, including Revenue Share up to 50%, CPA up to €350, and hybrid deals.
Services
V.Partners provides its customers with the following services:
- Real-time stats and dedicated support
- Up to 50% RevShare or €350 CPA
- Weekly payouts via multiple methods
4. CrakRevenue
CrakRevenue is a leading CPA affiliate network. It specializes in monetising web traffic across various verticals, including adult entertainment, dating, cam sites, OnlyFans models, gaming, and health.
CrakRevenue has built a reputation for offering high-converting offers and innovative tools to help affiliates maximize their earnings.
The platform provides affiliates with access to over 400 exclusive offers and a suite of promotional tools, such as SmartLinks, live cam widgets, and pre-roll ads.
Affiliates benefit from flexible commission models, too, including pay-per-sale (known as PPS) and pay-per-lead (known as PPL). CrakRevenue supports multiple payment methods, including PayPal, Bitcoin, Paxum, and wire transfers, with a minimum payout threshold of $100.
Overview
CrakRevenue is a leading CPA affiliate network founded in 2006 by Nicolas Chrétien and his associates. Based in Quebec City, Canada, the company was established by a group of friends and roommates who discovered their aptitude for building and promoting websites.
Under the leadership of Chrétien, CrakRevenue has grown into a significant player in the affiliate marketing industry, offering a wide range of high-converting offers and innovative tools to help affiliates maximize their earnings.
Services
CrakRevenue provides its customers with the following services:
- Bi-monthly payouts from $100
- Real-time stats and affiliate support
- CPA, PPL, PPS, and RevShare models
5. N1 Partners
N1 Partners is a multi-brand iGaming and betting affiliate program. The program offers affiliates access to a diverse range of gaming options, including slots, table games, live dealer experiences, and sports betting.
Affiliates benefit from competitive commission structures, with revenue share up to 45%, CPA deals up to €150, and hybrid models.
The program emphasizes transparency with features like no negative carryover and timely monthly payouts.
Additional support includes dedicated account managers, comprehensive marketing materials, and detailed reporting tools to optimize affiliate performance.
Overview
N1 Partners was established in 2018. The N1 Partners team itself comprises seasoned professionals with extensive experience in the iGaming industry.
Their expertise spans various domains, including affiliate management, customer support, marketing, and product development.
The diverse skill set enables them to provide comprehensive support to affiliates, ensuring fresh campaign strategies and optimized performance.
Services
N1 Partners provides its customers with the following services:
- Real-time stats and promotional tools
- Monthly payouts from €20
- Up to 45% RevShare or €150 CPA
6. 22Bet Partners
22Bet Partners is the official affiliate program for 22Bet. The program enables affiliates to earn commissions by referring players to the platform, which offers a wide range of sports betting markets, casino games, and live dealer options.
22Bet Partners supports sub-affiliate commissions, offering an additional 5% for newly referred affiliates.
With its global reach and multilingual support, the program caters to a diverse affiliate base aiming to monetize traffic in the iGaming sector.
The program also provides real-time tracking, detailed analytics, and marketing materials to help affiliates optimize their campaigns.
Overview
The affiliate program was launched in 2017 and is operated by TechSolutions Group N.V., a company registered in Curaçao.
Affiliates benefit from flexible commission structures, timely payments, and comprehensive affiliate tools.
The program is known for its high player retention, driven by diverse betting markets, live casino games, and enticing promotions.
Services
22Bet Partners provides its customers with the following services:
- Up to 50% RevShare or CPA deals
- Real-time stats and promotional tools
- Monthly payouts via crypto and virtual wallets
7. 888STARZ
888Starz Partners is the affiliate program associated with 888Starz, and it’s designed for individuals and businesses interested in promoting the platform’s new (and upcoming) services.
The program offers flexible commission structures, including revenue share up to 50%, CPA up to $200, and hybrid models.
Affiliates gain access to real-time analytics, marketing materials, and dedicated account managers to optimize their campaigns.
The program also supports various traffic sources, including SEO, PPC, social media, and email marketing. Payments are processed weekly, with options for bank transfers, e-wallets, and cryptocurrencies.
Overview
888Starz Partners is the official affiliate program for 888Starz, an online gambling platform. The affiliate program was launched in 2020, coinciding with establishing the 888Starz brand.
With its comprehensive offerings and global reach, 888Starz Partners has positioned itself as a notable player in the online gambling affiliate industry.
Services
888Starz provides its customers with the following services:
- Weekly payouts via crypto and e-wallets
- Real-time stats and marketing tools
- Up to 50% RevShare or $200 CPA
8. Perform[cb]
Perform[cb] is a performance-based and betting affiliate marketing network and customer acquisition platform that helps brands grow by driving high-quality leads and sales.
For affiliates, Perform[cb] offers access to a wide range of offers with flexible payout models, including CPA, CPL, CPS, and CPI.
The platform supports global affiliates with weekly payouts, a low $50 minimum threshold, and multiple payment options such as ACH, PayPal, and wire transfers.
Overview
Perform[cb] was established by a serial internet entrepreneur who, over time, stepped back from daily operations, paving the way for new leadership and strategic growth.
In 2016, Clickbooth was acquired by Centre Lane Partners, a private equity firm, which supported its expansion through organic growth and strategic acquisitions.
This growth included the integration of Adperio and Ignite OPM, leading to the rebranding of the unified entities as Perform[cb] in 2020.
Under the leadership of CEO Erin Cigich, who joined the company in 2007, Perform[cb] has focused on innovation in performance marketing.
Services
Perform[cb] provides its customers with the following services:
- Real-time reporting and optimization tools
- Advanced tracking and analytics through their proprietary PerformLEAP platform
- Weekly payments with a low minimum threshold and flexible payment methods
How does casino affiliate marketing work?
Casino affiliate marketing requires you to market specific goods or services related to the casino, and in effect, you’re becoming a self-dependent sales consultant.
Once registered with a network, affiliates usually have access to marketing tools and reports granted by the affiliate program.
The applications to join the network are submitted via desktop or mobile and are typically reviewed and accepted within 48 hours.
You need to demonstrate to networks that you have a plan to market their casino to new players.
For example, you have a website that targets various keywords that players use when searching for an online casino, or you build a list of potential players and send them offers via an email newsletter.
You can also use social media to create a community of players and promote online casinos that way.
If you have a community of people you can reach, your application is more likely to be accepted.
In general, these are the steps you need to take:
1. Choose the niche or section you want to target
2. Plan your site
3. Build your site
4. Sign up for affiliate programs and get approved
5. Rank and convert new players
Affiliates place their tracking IDs on their site or another platform to drive referrals.
The most common ways of doing this are via text links, banners, and popups, which the casino affiliate program supplies.
The key to doing well is to build healthy and trusted relationships with your partner network(s) and to be able to adapt where needed.
How can you benefit from casino affiliate networks?
Affiliates benefit from using casino affiliate networks in many ways.
They don’t need to create a product themselves, and having the best marketing material isn’t something they have to worry about at all.
Typically, you get equipped with everything you need and then market to your audience on the platform of your choice, usually your site.
Casino affiliate programs are a great way to start making money from home without the need to pay anything upfront.
You earn a commission from an established network, and there are rarely any sign-up fees.
Some casino networks charge admin fees, but these aren’t all that common.
In fact, the best networks provide a weekly payout system and an easy registration process. They also offer support ready to assist you whenever you need it.
Casino affiliate network example
Source: Ace Revenue
Of course, the main benefit is that the affiliate receives financial compensation for introducing a new player to the casino.
They’re able to capture a part of the gambling world without running a casino themselves.
Be aware that many casino affiliate programs will have KPIs that they monitor, so you can’t just send a large amount of low-quality players to the casino’s site.
Instead, new players will generally have to make a deposit and meet wagering requirements.
For example, the customer has to sign-up, make a deposit, and then wager at least $150 before the commission gets paid.
That said, the potential to do well in the niche is high, and some of the top affiliates have made it their full-time job.
How to choose the best casino affiliate network?
How do you choose the right casino affiliate programs with so many available? We’ve listed some of the key things to look out for overall before you commit.
Revenue share model
You need to check how the revenue from the affiliate partnership is going to be split or, in other words, if you will get paid per sale or per month.
Currently, cost per acquisition (known as CPA) is the primary method preferred by content creators.
You also need to see how your share of revenue gets generated each month–many networks will pay out a percentage of the losses that players sustain after signing up.
Others will pay a flat rate each month based on the number of people who open an account at the casino site.
Range and type of game options
You need to ensure the casino network offers a stable selection of game types and options.
For instance, there should be plenty of opportunities for new customers to explore; if there aren’t, new players are unlikely to commit to opening accounts, and as the affiliate, your income will drop.
Ideally, they have a good selection of activities such as table game options, with several versions of blackjack, baccarat, roulette and video poker available.
You’re looking for variety more than anything, as this keeps players from moving on to another casino.
Operator license
Be sure to check the licence that a network holds. For example, any online casino in the UK should have a licence from the Gambling Commission.
Casinos get typically regulated by gaming control boards (GCBs) in the US. These boards issue investigations, licensing, and enforcement of laws and regulations.
If a network doesn’t have a proper licence in your country, you should be careful about entering into a partnership with them.
A licence indicates that the operator is legitimate and above board.
What are the biggest affiliate casino offers and their platform?
Here are some of the most prominent affiliate casino offers and their platform in the table below.
| Platform/Company | Affiliate Offer | Payout Data |
|---|---|---|
| Fruitly | 30-40% revshare via promotion | Payments made by the 10th each month |
| Golden Star | 50% revshare | Monthly, several payment methods |
| Gunsbet | Revshare model | Choice of payments |
| Earn Big Affiliate | 30-50% revenue sharing | No payment threshold |
| Viks | 20-20% revenue share | €50 commission threshold |
| BitStarz | 25-40% revenue share | No payment threshold |
| Fortune Affiliates | Rev share offer for the first 3 months of 30%, 40% and 50% | Fast payment option |
| Luckybet | 25% and 40% profit sharing | Additional revenue from referral activity |
| Ladbrokes | Dedicated affiliate program | CPA, Revenue Share, Hybrid |
Top Casino Affiliate Networks
Get started with the best casino affiliate networks
Casino affiliate programs can generate substantial revenue and sometimes life-changing opportunities, so they’re more than worth getting involved in for the right person.
Just be sure to watch out for any collaborations where things aren’t clear, and keep your eyes open for better offers over time.
Check out our top casino affiliate networks list and make the dream of passive income a reality.
We’ve put together for you the ultimate casino affiliate networks.
