SSP, stands for Supply Side Platform, is an online software solution for publishers to manage advertising inventory, both desktop and mobile, to sell and fill it with ads from multiple advertisers in real time and track revenue they generate. SSP helps publishers with solving one of the challenges publishers are facing – to keep their fill rate as high as possible. A fill rate is an important metric that measures a ratio between how many impressions publisher’s inventory is getting to the total volume of available impressions to claim.
List of supply-side platforms (SSPs)
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2008 | 400 | $192m+ | 25k | 4m+ |
Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.
Learn more about AdColony
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2014 | 51-200 | 2k+ |
Clickadu is a multi-format advertising network. We provide a technical solution both for advertisers and webmasters to monetize\buy the website audience.
Learn more about Clickadu
SmartyAds SSP provides an all-in-one solution for publishers to monetize their content.
SmartyAds is cutting-edge programmatic advertising platform tailored to the needs of supply and demand partners, data management platforms, ad networks, and agency trading desks. SmartyAds technology allows to create, launch, manage, and analyze digital ad campaigns in the most convenient way.
Learn more about SmartyAds
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2015 | 100-125 | 12k+ |
