An SSP, (Supply Side Platform), is an online software solution for publishers to manage advertising inventory, both desktop and mobile, to sell and fill it with ads from multiple advertisers in real-time and track revenue they generate.
SSPs helps publishers with solving one of the challenges publishers are facing – to keep their fill rate as high as possible. A fill rate is an important metric that measures a ratio between how many impressions a publisher’s inventory is getting to the total volume of available impressions to claim.
In this directory, we’ve aggregated for you the best SSPs.
How an SSP works example
Source: Clearcode
SSP Advertising Benefits
In the world of programmatic advertising, SSPs help to support publishers and their inventories by selling their space through an ad exchange. DSPs, (Demand Side Platforms), on the other side, find the best ad inventory and the highest bidder wins that space – this could be on a website or inside a mobile app.
The key benefit of SSPs, other than giving publishers more control over their inventory, is that they can achieve a high fill rate, so ad space that could be used isn’t wasted.
In theory, everyone wins in this setup, with advertisers also getting quality inventory for their campaigns.
SSP benefits include:
- Sells ad impressions for the highest price possible
- Connects to a considerable variety of different advertisers
- Publishers can set their prices and have more control over their space
Below we’ve listed the best SSP networks so you can get up and running without hassle.
List of supply-side platforms (SSPs)
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2008 | 400 | $192m+ | 25k | 4m+ |
AdColony (formerly known as Opera Mediaworks) is one of the largest mobile ad networks globally. Its reach, 1,4 billion users globally, what sets it apart from other ad networks. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ HD video technology, proprietary rich media formats, its global performance advertising business and programmatic marketplace, and the company extensive SDK footprint in the Top 1,000 apps worldwide. A fully-owned subsidiary of Otello Corporation ASA, AdColony is a global organization with over 20 offices worldwide.
- Mobile platforms: Android, IOS
- Campaign types: CPM
- Ad formats supported: Rich Media, Video
- Targeting: Demographic
- Key markets: US
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2017 | 10-50 | - | - | - |
Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.
- Advertising agency
- RTB solution
- Social advertising
- Apps publishing
| Founded | Employees | Social | Traffic | |
|---|---|---|---|---|
| 2014 | 101-200 | +25000 | +250.000/month |
+250,000 developers, from indies to large enterprises, trust in Appodeal to manage their Ad Monetization. A light full-stack ad monetization solution that puts app publishers first – the way it should be.
By just integrating one simple SDK, you will gain access to +70 ad networks & demand sources, competing against each other in a real-time auction for every single ad impression.
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2015 | 100-125 | 12k+ |