Mobile Supply Side Platforms (SSPs)

Updated: December 8, 2022

An SSP, (Supply Side Platform), is an online software solution for publishers to manage advertising inventory, both desktop and mobile, to sell and fill it with ads from multiple advertisers in real-time and track revenue they generate.

SSPs helps publishers with solving one of the challenges publishers are facing – to keep their fill rate as high as possible. A fill rate is an important metric that measures a ratio between how many impressions a publisher’s inventory is getting to the total volume of available impressions to claim.

In this directory, we’ve aggregated for you the best SSPs.

How an SSP works example

Source: Clearcode

SSP Advertising Benefits

In the world of programmatic advertising, SSPs help to support publishers and their inventories by selling their space through an ad exchange. DSPs, (Demand Side Platforms), on the other side, find the best ad inventory and the highest bidder wins that space – this could be on a website or inside a mobile app.

The key benefit of SSPs, other than giving publishers more control over their inventory, is that they can achieve a high fill rate, so ad space that could be used isn’t wasted.

In theory, everyone wins in this setup, with advertisers also getting quality inventory for their campaigns.

SSP benefits include:

  • Sells ad impressions for the highest price possible
  • Connects to a considerable variety of different advertisers
  • Publishers can set their prices and have more control over their space

Below we’ve listed the best SSP networks so you can get up and running without hassle.

List of supply-side platforms (SSPs)

AdsCompass

Global Ad network for Publishers and Advertisers

10
(4 votes)
(4) REVIEWS
FoundedEmployees
201310-50

AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks. Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.

Learn more about AdsCompass

MAAS powered by Affle

Unified Audience Platform for Mobile User Growth

(0) REVIEWS
FoundedEmployees
201951-100

A unified audience platform, Affle’s MAAS enables mobile advertisers and app marketers to acquire quality users at scale, across directly integrated publishers, programmatic platforms and relevant app recommendations. Leveraging Affle’s mDMP-based connected device intelligence and Affle’s mFaaS platform, MAAS helps reach out to the most relevant users while maximizing quality. Features like unified transparent reporting, CPCU-focused payouts to managed and self-served offering, MAAS is the one stop shop for all your UA needs.

  • Tagline: Unified Audience Platform for Mobile User Growth
  • Services: Mobile-first DSP, Data Management Platform (DMP),  fraud detection system, Analysis, Creative Suite
Learn more about MAAS powered by Affle

Adsterra Network

Well-Known Mobile Ad & CPA Network with Partner Care Approach

9
(10 votes)
(10) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2013101-200- 37k1.5m

Adsterra is a world-renowned ad and CPA-network with Partner Care approach, serving over 30 billion ad impressions per month worldwide (70% of traffic is mobile). It works with 21K+ direct publishers and 13K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.

Learn more about Adsterra Network

PubMatic

The Future of Programmatic. Delivered

10
(1 vote)
(1) REVIEWS
PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers.

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
  • Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
  • Key markets: Global
Learn more about PubMatic

Hitapps

Expert in digital advertising and app development since 2017.

10
(4 votes)
(4) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201710-50---

Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.

  •  Performance based marketing
  • RTB solution
  • Apps development and publishing
Learn more about Hitapps

Kevel

Build a custom ad server in just weeks.

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201010-50---

Kevel (previously Adzerk) is helping brands everywhere drive more online revenue through sponsored listings, internal promotions, native ads, and more. They do this by providing engineers and product managers the APIs needed to quickly build fully-customized ad servers. Their award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%.

 

Learn more about Kevel

HUAWEI Ads

Mobile Marketing Platform tailored for HUAWEI devices

10
(3 votes)
(3) REVIEWS
Employees
190.000

[masterslider alias=\"ms-huawei-ads\"] Huawei has a rich history in the mobile and technology industry and is a leading provider of 5G infrastructure and smart phone devices and tablets. Huawei is committed to bringing digital to every person, home and organization for a fully connected intelligent world.

Learn more about HUAWEI Ads
FoundedEmployees
2007500+

 

InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. InMobi offers advertisers to reach over 1,5 billion mobile users across more than 32,000 mobile properties to choose from. With InMobile mobile ad network, advertisers can launch brand engagement, user acquisition or remarking ad campaigns. Acquisition of a mobile rich media company Sprout allows InMobi to offer premium mobile ads as well as a huge volume of other inventory. Advertisers include leading brands such as Ford and Levis.

  • Mobile platforms: Android, iOS, Mobile Web
  • Campaign types: CPC, CPI, CPA, CPX, CPM
  • Ad formats supported: Banners, Native, Video, Interstitial, In-Game
  • Targeting: carrier, channel, country, device, operator, os, time
  • Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
Learn more about InMobi

Certis Media

Programmatic DSP - DMP solutions

10
(2 votes)
(2) REVIEWS

AdPushup

Ad Revenue Optimization

(0) REVIEWS

AdsCompass

Global Ad network for Publishers and Advertisers

10
(4 votes)
(4) REVIEWS
FoundedEmployees
201310-50

AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks. Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.

Learn more about AdsCompass

MAAS powered by Affle

Unified Audience Platform for Mobile User Growth

(0) REVIEWS
FoundedEmployees
201951-100

A unified audience platform, Affle’s MAAS enables mobile advertisers and app marketers to acquire quality users at scale, across directly integrated publishers, programmatic platforms and relevant app recommendations. Leveraging Affle’s mDMP-based connected device intelligence and Affle’s mFaaS platform, MAAS helps reach out to the most relevant users while maximizing quality. Features like unified transparent reporting, CPCU-focused payouts to managed and self-served offering, MAAS is the one stop shop for all your UA needs.

  • Tagline: Unified Audience Platform for Mobile User Growth
  • Services: Mobile-first DSP, Data Management Platform (DMP),  fraud detection system, Analysis, Creative Suite
Learn more about MAAS powered by Affle

Adsterra Network

Well-Known Mobile Ad & CPA Network with Partner Care Approach

9
(10 votes)
(10) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2013101-200- 37k1.5m

Adsterra is a world-renowned ad and CPA-network with Partner Care approach, serving over 30 billion ad impressions per month worldwide (70% of traffic is mobile). It works with 21K+ direct publishers and 13K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.

Learn more about Adsterra Network

PubMatic

The Future of Programmatic. Delivered

10
(1 vote)
(1) REVIEWS
PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers.

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
  • Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
  • Key markets: Global
Learn more about PubMatic

Hitapps

Expert in digital advertising and app development since 2017.

10
(4 votes)
(4) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201710-50---

Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.

  •  Performance based marketing
  • RTB solution
  • Apps development and publishing
Learn more about Hitapps

Kevel

Build a custom ad server in just weeks.

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201010-50---

Kevel (previously Adzerk) is helping brands everywhere drive more online revenue through sponsored listings, internal promotions, native ads, and more. They do this by providing engineers and product managers the APIs needed to quickly build fully-customized ad servers. Their award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%.

 

Learn more about Kevel

HUAWEI Ads

Mobile Marketing Platform tailored for HUAWEI devices

10
(3 votes)
(3) REVIEWS
Employees
190.000

[masterslider alias=\"ms-huawei-ads\"] Huawei has a rich history in the mobile and technology industry and is a leading provider of 5G infrastructure and smart phone devices and tablets. Huawei is committed to bringing digital to every person, home and organization for a fully connected intelligent world.

Learn more about HUAWEI Ads
FoundedEmployees
2007500+

 

InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. InMobi offers advertisers to reach over 1,5 billion mobile users across more than 32,000 mobile properties to choose from. With InMobile mobile ad network, advertisers can launch brand engagement, user acquisition or remarking ad campaigns. Acquisition of a mobile rich media company Sprout allows InMobi to offer premium mobile ads as well as a huge volume of other inventory. Advertisers include leading brands such as Ford and Levis.

  • Mobile platforms: Android, iOS, Mobile Web
  • Campaign types: CPC, CPI, CPA, CPX, CPM
  • Ad formats supported: Banners, Native, Video, Interstitial, In-Game
  • Targeting: carrier, channel, country, device, operator, os, time
  • Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
Learn more about InMobi

Certis Media

Programmatic DSP - DMP solutions

10
(2 votes)
(2) REVIEWS

AdPushup

Ad Revenue Optimization

(0) REVIEWS

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