Incentivised Ads Guide
Incentivised ads reward users upon the completion of actions, such as installing an app, completing a video ad view or engaging with an app in some other way. The reward for this is often virtual currency, a game item, an upgrade or a discount on a product.
Incentivised ads example (Source: Appsflyer)
Incentivised Ads eCPMs
Here are some of the biggest incentivised ads offers along with their platform and country in the table below.
|Local Advertisers||India||Android is around $1, iOS is in the range of $5|
|Vungle||US||Around $5 for both formats|
|Applovin||US||Around $12 to $15, both formats|
|Tapjoy||US||$13 on Android and $12 on iOS|
|US||$12 on Android and $16 on iOS|
|Adcolony||US||$6-12 on average|
Source: Vungle, Admob, Blognife