Incentivised Advertising News
How rewarded video ads can drive in-game purchases
Posted on September 03, 2018 by Business of Apps
Therefore, the user is engaged with the video and is incentivised to complete watching the video ads.
Cheetah Mobile integrates mobile in-app anti-fraud solution by Protected Media
Posted on May 09, 2018 by Anne Freier
With in-app fraud presenting a significantly larger share of ad budgets, fraudsters are more incentivised to focus their activities on the mobile ad format.
View-Through Attribution: Is It A Better Way To Measure Advertising?
Posted on July 13, 2017 by Artyom Dogtiev
Also, rewarded video isn’t a format that’s popular with brands due to the fact they are incentivised.
Mobile advertising fraud is highest in India and Indonesia - greatest distribution fraud on entertainment and news apps
Posted on June 29, 2017 by Anne Freier
For example, incentivised installs aren't fraudulent as such, but some fraudsters have been sending incentivised traffic....
Consumer-generated content is a promising marketing strategy for brands and retailers alike
Posted on March 15, 2017 by Anne Freier
Among the most frequently incentivised tactics to drive consumer content, are email measures to askconsumers to leave a review,....
Mobile users want more control over the mobile adverts they see
Posted on January 19, 2017 by Anne Freier
54% of consumers said they preferred incentivised or rewarded ads compared to 29% who didn’t.
Fetch partners with Forensiq to ensure mobile app-install campaigns will be free from fraud in the future
Posted on September 21, 2016 by Anne Freier
...Forensiq will be scanning for automated clicks, installs and click farms, as well as background clicks and incentivised installs.