BidMind by Fiksu is a self-serve CTV advertising platform, launched by Fiksu, a renowned, cross-environment programmatic DSP. Its transparent reporting and measurability help track the performance of advertising campaigns and provide exceptional CTV ad placement. BidMind allows marketers to cooperate only with premium partners and get full control of ad campaigns for higher conversion rates and increased brand awareness.
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Types of Connected TV Advertising Formats
Now it’s Video Content that is King. No matter whether it’s a social network or a MOOC, this is the most beloved type of content on these media. So, it’s natural that the favored type of ads among the users is video, too. And it is especially true for connected TV platforms.
In-Stream Ads:
- Pre-roll video ads: displayed before the main piece of content
- Mid-roll video ads: displayed during the main content
- Post-roll video ads: displayed after the main content
Image: In-Stream “mid-roll” ads
Pause Ads:
This type is gaining more popularity among marketers that use in-stream ads. Pause advertising ensures a high view rate for it is displayed when the viewers’ eyes are on the screen and they are paying close attention to the message in it.
Image: Pause-Ads
BidMind Ad Formats for Mobile
BidMind vs. Competitors
Offices:
USA: Boston, New York, San Francisco
UK: London
BidMind by Fiksu Data
Founded: | 2011 |
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Employees: | 10-50 |
Revenues: | - |
Social Presence: | 11k+ |
Website Traffic: | - |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
BidMind by Fiksu Info
Types: | DSPs |
---|---|
Ad Formats: | - |
Models: | - |
Trading Models: | Self Service |
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