As ASO evolves, a number of app store optimization trends have emerged. Since 2013, when Google announced it would start indexing deep app content, mobile apps increasingly replace mobile web in search results. This means, if your app’s content appears in Google search results, and the user has your app installed they’ll have the option to click through and view the content directly in the app. If they don’t have your app installed they’ll be directed to the app store listing for it.
As ASO evolves with the arrival of new app stores, marketplaces and algorithms; it’s important for app store optimization agencies to stay ahead of the trends. We hope this landscape helps you choose the right app store optimization service for your app. For more options, take a look at our ASO tools and services directory.