YouAppi launches programmatic app retargeting technology

YouAppi, the mobile app marketing and retargeting platform, has just launched a new retargeting technology based on three years of retention campaign best practices.

ReAppi is a programmatic app retargeting solution which allows marketers, app developers and agencies to utilise app retention. It reactivates installs, app engagements, tutorials and registrations to convert.

In this way, existing users can be re-engaged to increase games played, orders or purchases.

With ReAppi it’s also easier than before to monitor campaign performance by revenue, conversion rate or user LTV according to a test group exposed to an app retargeting campaign and a control user exposed to ads.

Marketers will gain access to a real-time dashboard that highlights campaign performance insights according to client-defined KPIs, ad units, devices, audience segments and other data points.

According to the company, the solution is based on optimisation models run across retargeting and reengagement campaigns.

“I joined YouAppi in 2016 as the company increased its focus on app retargeting,” said Hilit Mioduser Ames, YouAppi’s VP of Growth and App Retargeting. “After three years of proven campaign success and internal technology development, we’re announcing ReAppi, a comprehensive solution for brands, developers and agencies seeking incremental revenue and a greater LTV.”

Kiwi.com, the global online travel search engine, used YouAppi to retarget users to boost its flight bookings. It retargeted users with personalised ads based on product preferences and in-app actions, optimised using A/B creative and calls to action tests. The company said it exceeded its eCPA goals by increasing purchases by 37% with an average ROI of 110%.

“We made life difficult for YouAppi by setting cost, revenue, and volume KPIs, and they exceeded our expectations in all three,” said Monika Fabryova, Display Manager at Kiwi.com. “YouAppi delivered for Kiwi.com thanks to a strong team with extensive retargeting experience backed by proprietary technology and a dashboard for real-time campaign performance monitoring.”

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