Convert more downloads to dollars with ROI-focused app growth solutions

(10 votes)
(10 votes)

AppDNA is your strategic partner for app growth and marketing, boasting a team of specialized professionals who integrate smoothly into your existing app marketing process. We proactively identify and eliminate growth blockers, establish effective app funnels, and fine-tune the process based on a solid foundational approach. We empower your app’s growth through a KPI-based, ROI-focused strategy, assuring the delivery of high-quality users. Our bespoke services enhance your app funnel efficiency and contribute substantially to your revenue growth.

Trust AppDNA as your dedicated partner, committed to turning your app into a thriving digital powerhouse.

How do we help our clients?

We help medium-sized apps and startups grow downloads, sales, and retention, reduce acquisition costs, and overall get consistency in their mobile app marketing. Our work may include assistance in setting goals, creating processes, and executing campaigns. Building app growth is a process and we are aware of that.

Learn about our collaboration process

1. Goals – Defining cooperation and business goals.

2. Workshop zero / app strategy – A workshop conducted with the client, focused on finding development areas and methods of improving them.

3. Work schedule – The result of the workshop is a schedule developed together with the client that will lead the application to the intended goal.

4. Cooperation – Joint implementation of the agreed schedule.

AppDNA Growth Framework

The AppDNA Growth Framework is a comprehensive, result-oriented approach to accelerating the growth of mobile applications. Here’s a breakdown of the framework:

1. AppZero Workshop

At AppDNA, the first step in our approach is a comprehensive App Growth Strategy & Audit. We begin by crafting goals and thoroughly researching your app, its oerings, target audience, category, and competition. This diligent investigation extends to conducting a full funnel audit of your app, allowing us to identify areas of improvement and potential for growth. Based on these insights, we formulate a comprehensive app strategy and list of funnel enhancements, quick wins, and an overall app growth strategy tailored specifically to your app’s unique requirements and objectives.

2. App Funnel Optimization

Witness a significant shift in your app’s growth trajectory in just 45 days. Our team of experts will meticulously fine-tune your marketing funnel, eradicating growth blockers and paving the way for increased eciency. Enjoy substantial cost savings as we lower subscriber acquisition costs and boost your Return On Ad Spend (ROAS). Watch your conversion rates soar, leading to heightened revenue and expedited growth. This phase ends with KPI estimation of what can we get you in the growth sprint phase.

3. App Growth Sprint

Embark on a journey of accelerated growth with our transformative App Growth Sprint. This program, ranging in duration from 120, 180, to 365 days, is tailored to your app’s unique needs and growth potential. Our dedicated team will implement a thoroughly KPI-oriented methodology, ensuring measurable and impactful outcomes – a guarantee backed by our results or money-back commitment. This program is exceptionally suitable for apps that have established product-market fit, utilise subscription models, or are focused on B2C targeting. In this in-depth growth sprint, we leave no stone unturned. From strategizing eective user acquisition to ensuring robust user retention, implementing successful monetization strategies, and recommending product enhancements, we cover all the critical aspects of your app’s growth journey.

4. App downloads, conversion and revenue increase

The fourth and final step involves celebrating the successful Download, Conversion, and Revenue Increase of your app. Following the conclusion of the Growth Sprint and the eective delivery of the agreed-upon KPIs, it’s time to revel in the impressive growth of your app. But the journey doesn’t stop there – together, we can plan the next Growth Sprint, continuously adapting and improving strategies to fuel your app’s continued success and ensure it thrives in an ever-changing market. With us as your growth partner, the sky’s the limit.

Why Our App Growth Framework Works For You?

Systemic Approach to App Growth – Our funnel-first methodology allows us to build a solid foundation for your app’s growth. This ensures that you don’t expend time and resources on ineective user acquisition strategies. Our systemic approach lays a roadmap for sustainable and scalable growth.

Flexible Service Structure – The process is segmented into distinct services, giving you the freedom to engage at your own pace. You don’t need to commit to a long-term collaboration upfront; start when you’re ready and progress at a pace that suits your comfort level and readiness for the next stage.

Result-Oriented Services – Thanks to our funnel-first approach, we build an ecient working funnel before moving to a model that’s entirely based on delivered results. This allows us to oer an unbeatable return on investment for our services, ensuring complete peace of mind and security for you.

Scalable and Adaptable Process – Our approach caters to apps of all sizes. The way we’ve structured our process allows us to delve into the marketing mechanisms of any app, rapidly pinpoint issues and promptly rectify them. Whether you’re just starting or have an app with a million users, our process can swiftly identify and resolve any challenges you might be facing.

Plan your app marketing

Need help? Let’s work together! Contact us and we will reach out to you directly to give you a solid plan to reach your app marketing goals.

Q&A Tips for Booking a Consultation

What questions can I ask?

You can ask about everything related to App Marketing. We can help you find a problem with the operation of current campaigns, or help you design completely new ones.

Who will answer my questions?

Questions are always answered by internal AppDNA experts. Each conversation with an expert is preceded by an initial overview in order to be able to help best.

Does the consultation oblige you to anything?

NO. We make sure that the topic of cooperation appears only when both parties notice the area whose care will bring real value to our client.

How long the consultation call takes?‍

Our consultation call takes 30 min.

AppDNA Features & Services


  • ROI-focused App Growth & Marketing Agency
  • Own App Growth Framework
  • KPI-based app growth services


  • App Store Optimization
  • App Funnel Optimization
  • App Subscription Optimization
  • User Acquisition / Performance Marketing
  • Reviews & Ratings Optimization
  • Growth Consulting
  • App Marketing Strategy
  • App Growth Audit
  • Influencer Marketing / UGC


Michael Synowiec

The owner and president of the board of AppDNA - a company providing app growth services. Equipped with an entrepreneurial spirit and diverse interests in technology, strategy and the world of mobile applications. For over 7 years he has been successfully implementing projects in the field of digital transformation and mobile applications for various types of business. My hobby is travel, motorization, new technologies, good wine and books.

Office Location

124 City Road

London EC1V 2NX

United Kingdom

AppDNA Data


Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

AppDNA Info

Types:App Store Optimization, User Acquisition
Groups:Growth Marketing, Mobile Marketing
AppDNA Competitors and Alternatives

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