Mobile advertising company, MOBKOI, has been acquired You & Mr Jones, the global brandtech firm following a majority stake acquisition.
MOBKOI helps advertisers create mobile ad campaigns with an emphasis on mobile video by offering access to premium mobile inventory, a suite of full-screen creatives and analytic tools. The company was founded in 2014 by Quentin Le Pape and Guillaume Le Pape. Among its client list are Bally, Bentley, Canon, GE, Maserati, Montblanc, Mulberry and Nespresso.
Quentin Le Pape, Founder, MOBKOI, said:
“Today we pride ourselves on being a true partner to brands, at a time where there is a real disconnect between ad tech and brand marketers.“After three years of hyper-growth we are thrilled to be part of You & Mr Jones. We share the same core values and a distinct vision when it comes to using technology to build brands. Collaborating with group companies such as Mofilm and fifty-five together with launching the New York office will be our immediate priorities.”
MOBKOI also holds relationships with premium publishers including the BBC, the Financial Times, Forbes, GQ and Vogue.
As part of the deal, MOBKOI will be expanding operations into the US and is set to launch an office in NYC as well as offices in Dubai, Singapore and Sydney.
It follows a successful 18 months at You & Mr Jones which saw the acquisition of Mofilm, fifty-five and theAmplify. In that time, the company also launched two new start-ups – Mosaic and Blood, and invested in 13 technology companies.
David Jones, founder of You & Mr Jones, adds:
“The growth in mobile continues to be explosive. MOBKOI has built an extremely impressive business that combines the power of storytelling with the latest in mobile technology. Importantly, the company also helps luxury and premium brands address the key issue of brand safety and ensure that their content is appearing in the environments where it deserves to be.”