Game publisher Ubisoft has acquired mobile game studio Ketchapp for an undisclosed sum, which increases its mobile game presence to the point where it’s now considered the fourth largest mobile publisher by downloads.
Ubisoft has acquired game developer Ketchapp
While Ketchapp has a strong portfolio of free-to-play games, it also operates a clever app marketing and promotion system where titles are cross-promoted through a network of apps. resulting in more than 700 million downloads overall. This has the potential to lower the user-acquisition cost of future Ubisoft mobile games.
Antoine and Michel Morcos, co-founders at Ketchapp, said:
“We are thrilled to become part of Ubisoft’s international network of talented teams. We founded Ketchapp with the intention of creating captivating gaming experiences, and we are looking forward to leveraging Ubisoft’s creativity and resources to enrich our existing and upcoming titles.”
“With Ketchapp, Ubisoft acquires a highly profitable publisher with a successful portfolio of free-to-play games for mobile. This acquisition gives Ubisoft one of the world’s leading mobile game publishers and reinforces our advertising capabilities in mobile gaming.”
The acquisition is expected to be finalized at the end of 2016, and comes shortly after Ubisoft purchased back 122.5m euros of stock, in response to a call from rival French publisher Vivendi for more seats on the board.