In June 2016, sport apps were the fastest growing category ever, mostly pushed by a significant number of sporting events during the quarter, including the MLB, NBA Playoffs, EURO 2016, Copa America, and AFL. This insight comes from mobile monetisation firm ironSource‘s Q2 Fastest Growing Apps platform, a free analytics tool that lets app developers gain a better understanding of app market trends and growth across categories.
ironSource says that the shift to sporting apps was also driven by live streaming video on mobile devices. It found that second screens are often used to check sporting scores, stats and alerts.
Fastest growing apps in June 2016
Omer Kaplan, CMO and Co-Founder, ironSource, explains:
“Our data shows that live video presents a compelling opportunity for app developers to increase user engagement and to create new revenue streams – particularly when it comes to sporting events. This is further reinforced by the behaviour of industry giants like Twitter and Facebook, who are both making plays to move into the live sports streaming space. In a fast-moving app economy, it’s critical that app developers stay on top of evolving trends, and industry intelligence tools like Fastest Growing Apps can give them the in-depth insight to help them leverage those trends for their own success.”
App broadcasting was boosted by live sporting events in the West. FOX Sports GO and WatchESPN almost doubled their monthly downloads, whilst NBC Sports noted significant growth, tripling its monthly downloads from April to March. A similar picture emerged in the UK and Australia for live streaming apps Sky Sports for Android and AFL Live Official App, which ranked in the top 10 in sports.
Broadcasters which do not have a sports streaming app launched tournament apps instead that included live streams. Vietnam VTV, for example, a national TV broadcaster in Vietnam, rolled out a dedicated app for the Euro 2016, which was downloaded 500,000 times. Rai Euro2016, developed by Italy’s national broadcaster also noted strong download results.
Sports category on the rise during high season
Live streams undoubtedly present a good opportunity for monetisation. Some apps have introduced live game coverage subscriptions, such as MLB.com At Bat. NBA App also did well for downloads and noted considerable success in emerging markets.
For June 2016, the UEFA Euro 2016 app ranks as number 1 in the top 10 Google Play apps.
UEFA app ranks first