Snapchat launches campaign to entice marketers

Anne Freier | August 5, 2020

App Business

Snapchat has unveiled a marketing campaign aimed at marketers to introduce its advertising and business products to its B2B community.

The ‘Meet the Snapchat Generation’ campaign highlights how advertisers can benefit from using Snapchat to reach young audiences across the app.

It features testimonials from marketers like the NFL on the app’s key core audiences and why advertisers should be using its to engage with Gen Z.

“The Snapchat Generation is the most informed, tolerant, active, and diverse group in history,” said Kenny Mitchell, Chief Marketing Officer at Snap. “Our first marketer-focused campaign showcases what is so special about our community, from their strongly held values to their unique behaviours.”

The campaign is being run in the US, Canada, and Australia from August 17th before going international on August 24th.

It focuses on core themes such as social responsibility, individuality and using Snapchat to communicate.

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