According to the latest IMRG Capgemini eRetail Sales Index, has revealed positive growth in mCommerce, with smartphone and tablet sales on the rise. Smartphone spending rose 96% during Q1 2016. That’s nine times the amount of mCommerce growth for tablets at 11%. Year-on-year smartphone sales rose 101% and 6% on tablets.
Smartphones drive mCommerce
Tina Spooner, Chief information officer, IMRG, explains:
“Sales via smartphones continue to surge ahead, growing at 9x the rate of sales completed on tablet devices during the first quarter of the year. There is no doubt that larger screen sizes have enhanced the user experience on smartphones over recent years which is a key factor in the shift towards shopping on these devices. Smartphone is the fastest growing channel in the UK online retail market – conversion rates were 50% higher in Q1 than the same period last year and average online transaction values reached a record high of £85 during March. Not surprisingly, many retailers are placing a significant focus on their mobile strategy as consumers shift towards handheld devices when purchasing online.”