PubNative, the mobile monetisation platform, has just acquired the development department and ad technology of mobile publisher TVSMILES GmbH to strengthen its market position and expand its advertising formats.
“PubNative continues to accelerate its advancements into the mobile gaming sector since we partnered with MGI and the Gamigo Group,” said Ionut Ciobotaru, founder and CEO of PubNative. “Acquiring the development team and mobile advertising technology of TVSMILES comes at a key time for us as we expand our in-app bidding stack. I am confident that TVSMILES’ expertise in analytics, monetization, and operations combined with our innovative technologies and resourceful team marks a significant milestone in our journey of building the next generation mobile advertising platform.”
TVSMILES rewards app users for engaging with adverts by brands and products. Ads are often run as quiz games and rewards can be exchanged for products or vouchers.
The company has more than 2 million users in Germany, Austria and Switzerland.
“TVSMILES has always been driven by a mobile-first approach,” added Gaylord Zach, co-founder & CPO of TVSMILES. “As we recently branched into Connected TV, PubNative’s advanced tech stack supports our continued growth and allows us to expand our business internationally. Advancements on demand-side business development will be introduced gradually across the entire product line.”
PubNative hopes to expands its mobile and in-app header bidding technology team through the acquisition.