Tapjoy, the mobile monetisation platform, has partnered with home phone and smartphone communications provider netTALK, to offer consumer free international calls which are powered by advertising. netTALK’s Connect TALK apps are powering Android and iOS devices to engage with Tapjoy rewarded ads to earn netTALK in-app ‘TALK Credits’. These can then be redeemed to make free phone calls to landlines and mobile phones across the world.
Tapjoy offers rewarded mobile ads
Rewarded ads are one of the top trends this year and this partnership embraces the model, enabling consumers to get free calls at the same time through the Connect TALK app.
Rob Barnett, Head of strategic partnerships, Tapjoy, says:
“netTALK is embracing the trend of providing innovative and alternative payment methods for consumers to communicate. Consumers have clearly shown that they want mobile content and services to be free, and they are much more willing to engage with ads to earn that content than they are to pay for it. We gladly welcome netTALK to the Tapjoy family.”
Tapjoy launched its value exchange driven platform in 2009 and since then has partnered with non-gaming apps including Archie Comics, PopcornflixGold, Top Chef University, Pinger, Alpha Trainer, iStoryTime, and others to drive free premium and paid content for mobile users.
Nicholas Kyriakides, COO, netTALK, adds:
“By partnering with Tapjoy, we will be able to not only provide our service to more consumers across the globe, but also drive revenue and engagement for our app. Our primary mission is to give consumers freedom when it comes to communication and to ensure that they never pay a monthly phone bill again. Tapjoy will help make this a reality while enhancing our already easy-to-use products.”