More people shop on mobile devices in 2019 during Black Friday and Cyber Monday

Anne Freier

In Mobile Advertising. December 4, 2019

For the first time this year, more people are shopping on mobile devices during the holiday season and special sales event than they shop on desktop. That’s according to the latest research by BounceX, a marketing technology firm.

Overall site visits during Black Friday and Cyber Monday were up 134% and 144%, respectively in 2019.

For Cyber Monday, the firm predicted conversion rate growth of 50% for mobile devices, compared to 36% growth for desktop devices year-on-year.

Conversions on mobile devices were 214% higher during Cyber Monday than normal days and 140% higher during Black Friday than normally.

Compared to 2016, mobile conversions are taking a much larger slice of the pie in 2019 (from 35% in 2016 to 52% in 2019).

Shoppers are predicted to shift away from brick-and-mortar stores as Black Friday site visits outpace Cyber Monday.

Engagement rates were up for both shopping events this year, with average pay views per visit increasing 111% for Cyber Monday and 114% for Black Friday.