Mobile ad platform, Leadbolt, has been recognised as an ABA100 Winner in The Australian Business Awards 2015 for “Best New Product” for its Direct Deals Marketplace.
Leadbolt receives recognition for Best New Product
The award recognises the company’s achievements in creating effective and efficient ways for marketers and app developers to buy and sell in-app mobile ads. Its Direct Deals Marketplace helps mobile advertisers to browse and select partners and activate or pause in-app mobile ad campaigns, enabling more choice, control as well as a higher predictability of outcomes than traditional ad network practices. Ultimately, Leadbolt delivers a more relevant advertising experience.
Open to all apps and companies, the marketplace has a competitive click-through rate of over 20%. It helped ad company Movile reach 18x more traffic and according to Leadbolt results in 300% better returns and higher quality users. Dale Carr, Founder and CEO, Leadbolt, says:
“Our team is very proud to receive this recognition from the ABA, and we feel privileged to work with the best app developers and mobile marketers from around the world. This award validates the hard work we have put in to exceeding our customers’ expectations by enabling direct deals and powering high-performance in-app campaigns.”
ABA100 Winners are being recognised through a range of different award categories that demonstrate business and product innovation, each year.
Tara Johnston, Program Director, ABA, says:
“For a decade, The Australian Business Awards have conducted knowledge building programs which focus on organisations that prioritise innovation and technology as they continue to drive local and international markets. The ABA100 Winners have demonstrated innovative, enterprising and technologically advanced business initiatives and products that support an obvious transformation coinciding with the ever-changing, highly competitive business environment. High-performing, intelligent organisations that continuously and effectively improve their processes and products are set to survive the long term challenges faced by all Australian businesses.”