Mobile app monetisation firm ironSource today announced its acquisition of video technology company StreamRail. The company delivers video player technology for monetised video adverts.
As part of the deal, StreamRail’s 15 team members will join ironSource’s Advertiser Solution division.
StreamRail provides monetised video advertising solutions
The move will enable ironSource to provide enhanced features for video delivery and monetisation to its clients.
Omer Kaplan, CMO and Co-Founder, ironSource, explains:
“We have a long history of inorganic growth at ironSource, and we plan to continue being active buyers in the marketing technology space as the industry consolidates around a few big players. We believe strongly in video and the growth opportunities it represents, and the superlative technology of StreamRail stood out to us as an incredible opportunity to enhance our offering to our advertiser and brand clients.”
Digital video ad spending is likely to reach $28.1bn in 2020 in the US alone. This means, video will be the fastest-growing category across devices. ironSource says it controls 40% of the global rewarded video market already and had been testing StreamRail’s technology with select advertisers over the last few months.
Tamir Carmi, COO and Co-Founder of ironSource, adds:
“When we plugged StreamRail’s technology into the ironSource ecosystem, we saw immediate and amazing results for our clients. It’s a testament to the amazing potential effect of combining best-in-class technology with the scale and reach of the ironSource ecosystem.”
StreamRail was founded by entrepreneurs Guy Zipori, Iri Amirav, Amir Leitersdorf and Or Hiltch. It aims to maximise yield by incorporating a high-performing, high-quality cross device player which means that ads can load faster and look better across devices.