Ibotta launches mobile performance marketing platform to drive rewarded retail experiences

Anne Freier

In Mobile Advertising. September 21, 2017

Consumers like to be rewarded and Ibotta, the US shopping app which offers cash rewards for everyday purchases, is well aware. The company just rolled out a new performance marketing platform, powered by Button, a mobile partnership platform focused on commerce.
During a week-long enrollment period in July, leading retailers were able to apply to join the programme. Ibotta has now onboarded 30 premium merchants to its Mobile Marketplace – just in time for the holiday season. They include Target, Walgreens, PetSmart, Sears, Barnes & Noble and many more.
Existing retailers at Ibotta include eBay, Groupon, Hotels.com, and Jet. That makes for a total of over 50 leading retailers and brands which are now driving $500 million on consumer mobile spending in 2017, Ibotta says.
With the help of Button’s express onboarding path, Ibotta has been able to further expand exclusive mobile offers for groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, travel and more.
Bryan Leach, Founder and CEO of Ibotta, says:

“By combining the strengths of both our platform and Button’s in this new performance marketing program, retailers have the unique opportunity to tap into a vibrant and engaged community of shoppers with a guarantee to generate meaningful results. Ibotta has become the single starting point for all rewarded shopping on mobile, no matter what the consumer is looking to buy.”

As part of the performance-based program, retail partners are able to feature rewarded offers in the app by using existing affiliate networks. Therefore, retailers can unlock new marketing opportunities to generate lower costs on first purchases and higher conversion rates.
Michael Jaconi, Founder and CEO of Button, adds:

“With Ibotta growing to become the third most-used shopping app in the U.S., according to App Annie, it’s been remarkable to witness the impact Ibotta can have on their partners’ businesses. Many public companies on Button’s platform now see Ibotta as one of their largest and most effective channels of mobile user acquisition. The fun part is, they’re just getting started.”

Ibotta adds that retailers which are interested in joining the next wave of Ibotta and Button’s affiliate program can apply at ibotta.com/affiliate.