Hustle receives investment of $8 million to boost engagement via personalised text messaging

Hustle, the company that lets brands and businesses connect to audiences via one-to-one text messaging, has just announced a Series A funding round worth $8 million, bringing the company to a total $11 million. The Series has been led by Social Capital.
Compared to generic messaging tools, Hustle provides a highly personalised messaging script and agents are able to manage thousands of personal conversations at the same time. This makes it a great tool for goals such as fundraising, boosting event attendance or recruiting volunteers.
Launched in 2014, the company has conducted over 38 million personal texting conversations with 25 million people across the US, Canada and Australia.
As one of the essential tools used during the Bernie Sanders 2016 presidential campaign, the company has since grown rapidly and expanded its work with Planned Parenthood.

It all boils down to humanising that communication. As it becomes increasingly difficult to cut through the noise to reach people, personalised messaging can help strengthen the connections.
The funds will be used to grow the business and technology, and continue to connect organisations with individuals worldwide.
Although the company originally launched with a focus on politics it has since branched out into higher education and many other areas.
Co-Founder Roddy Lindsay previously explained:

“Part of the long-term vision is can we take organizations that were or are relationship-driven and use these tools to help them build enduring relationships and make the organization stronger.”

According to the company’s own research, 75% of millennials actually prefer texts over calls with average pick-up rates for calls from unknown numbers being just 10%.
Lindsay adds:

We all share a vision of Hustle as a category-defining communications platform for which positive social impact and business success go hand in hand, built by a team representative of the humanity we serve.”

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