Downloads and usage of fishing apps surged during the coronavirus pandemic.
According to data from Fishbrain, an app that highlights good fishing spots for anglers, its user base increased 23% in April 2020 to over 10 million users as a consequence of the lockdown.
According to CEO Johan Attby fishing boomed in some US states with licenses to fish increasing 50%.
Fishbrain which is a free app, last year, added an in-app marketplace that enabled anglers to purchase fishing equipment.
During lockdowns, the app noticed that purchases of equipment surged.
The retail market for global sports fishing is worth $200 billion according to the US Fish and Wildlife Service and American Sportfishing Association.
To date, Fishbrain has raised $28 million in funding and it boasted some six million logged catches.
In that sense, the app is not just a way to discover fishing spots and gear but also for anglers to join a community and share their catches. And so far, it’s working.