Facebook adds brand name to WhatsApp and Instagram apps

Anne Freier

In App Business. August 6, 2019

Facebook may soon be adding its brand name to its other apps Instagram and WhatsApp in light of criticism and investigation of the social network by the Federal Trade Commission (FTC).

The FTC is currently determining if Facebook broke anti-trust laws by acquiring Instagram and WhatsApp before they became significant competition.

Facebook acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $19 billion.

Anonymous sources told The Information that the company would be rebranding to get more credit for its other services.

“We want to be clearer about the products and services that are part of Facebook,” the company told The Information.

The move follows CEO Mark Zuckerberg recently becoming increasingly frustrated by the lack of recognition.

The social network has recently been criticised for its near-monopoly of social networks.

At the same time, many users don’t know that Instagram and WhatsApp are Facebook-owned apps. A 2018 survey found that 57% of Americans weren’t aware that Instagram was owned by Facebook.

The addition of its name to its subsidiary apps may be an option for Facebook to steer clear of legal action, arguing that users were aware of the association.